Be cautious of sites offering “exclusive placement” for pay. Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each …

The authority of the domain is important and it needs to be addressed in any walkthrough of SEO. SEO and content marketing go hand in hand. Right now, if you’re an SEO specialist, you would want to have anything and everything you can get your hands on in order …

In extreme cases, such as sites which deliberately create thousands of similar pages designed to cast as wide a net as possible in terms of keyword targets, Google have applied manual penalties. The main reason to disavow links is to protect the site from "bad" links that are harming the …

Good. Thin content is essentially too short and too easily duplicated, and when this occurs too often, you start to drop in rankings. Today, so many new memes totally change the way an SEO consultant once worked though the basic understanding remains the same, such as title tags, H1 tags …

Links are still a critical element to Google’s algorithm and their value needs to be protected. On-site optimization is all about publishing awesome stuff in the first place. What you don’t want to see is content that is too short, doesn’t deliver the information you’re looking …

Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or sell. Targeted website traffic provides revenue and exposure like no other channel of marketing. Investing in SEO can have a much higher rate of return when …

Craft some content ideas (focusing on competitive keywords) and get in touch with the editors or the person who's responsible for guest contributions. Ask them if they’re interested in your content ideas. Often webmasters are actually unaware of their site downtimes. Use link baits to grab people’s attention …

Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should still be sure to craft each of these items for humans, not search engines Instead of casting a wide net capturing numerous different types of football …

This sort of exposure is invaluable and what’s more – it won’t even cost a single penny to list it there! The way to do this, is to implement an internet marketing method called SEO. In combination with the Keyword Focus, the internal linking with optimized reference texts is …

Search engines rank web pages based on their relevance to a given keyword query. In the early days of search engine technology, relevance was heavily influenced by the number of instances that the given keyword appeared on a web page. Thus, many content creators bombard a page’s body with …

Keep a close eye on traffic and rankings; when those improve, Domain Authority should generally follow suit. When you link to a webpage, you’re proclaiming that you trust that content as a resource – so your brand is on the line. Paid links are another no-no, whether another site linking …

The key here is in building relationships and reaching out to bloggers and journalists to let them know about your awesome content. We’ll need to write a whole other post on white hat link building. If you conduct business online, you need to use website analytics to track how …

The best discoveries I’ve had have come from my own form of pattern recognition, seaming together connective tissues between different information sources. In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. When optimizing for search …

There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. When it comes to SEO, it …

But, to become truly expert in SEO is to really understand a lot of various aspects. If you have covered the technical issues of a new website, you’ll have properly prepared your site for all the great content you’ll be adding. The URL parameter tools supply Google bots …

However, we’ve seen some of our clients rank very quickly without being a “brand” by traditional standards. It’s because that search bar is powered by Bing. To get explosive traffic gains, you need to promote your website by acquiring links and mentions on relevant industry websites. There is …

Content is one of, if not, the single most important asset in the world of SEO. The modern way to handle Google inclusion is through the use of sitemaps and a wellstructured site. Another quick and easy strategy for hunting down long tail keywords again starts by searching one of …

Don't forget that search/internet marketing is multi-faceted. Traditional Marketing 101 teachers would say to build a comprehensive plan for marketing. Don't just work the online factors, but create a sound strategy around offline marketing, using ideas like postcards, trade magazines ads, phone/sales work, word of mouth and additional …

However, marketers eventually realized the power of search engines and manipulated the system by “keyword stuffing” throughout website copy and in website code to achieve higher search rankings, even if the page wasn’t really about those keywords. While there are other factors, having too much thin, outdated and low …

Simple, we all know that content is king, and it is a valuable asset to SEO because content creation is an integral part of SEO’s budget. The truth is that you can get bad links every day. Your competitors don’t want your website to rank well. They can …

To truly exist, a site needs steady traffic and a track record of providing good information. Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google. From there, the reader may feel compelled to take further …

Negative SEO techniques pop up in a variety of unseemly forms. Some are mild and develop over time, while others are immediately noticeable. Technical SEO is the practice of ensuring that all potential pitfalls and opportunities involving the technology or structure of your website are being addressed. We care about …

There are other perils to keyword stuffing than just being ignored by Google, however. A popular practice, and thought to be best for SEO, is to include your target keyword as close to the start of the page title as reasonably possible (so that it still makes sense). Link out …

Whether you’ve already written content on a similar topic, or there’s a great source that you’ve been using to learn more about your niche, it can be a great idea to link to it. The new SEO paradigm is defined by creating good content and site architecture …

Bad content truly can do long-lasting damage to your website, brand and business. The story has it that Google Panda was released precisely to tackle the problem of thin content. Keywords and link building are no longer as impactful as they once were; now, it’s all about creating valuable …

Links from trustworthy sites signal to search engines that your site is trustworthy too. Effective link building is now about trust and popularity. Only a high-quality backlink works in this model. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. When …

There are several main types of search behaviour when it comes to online retail, and you need to make sure that you are appealing to at least one of them with every piece of content you create: Whilst it is absolutely essential that you understand your audience and their search …

When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows naturally, more like a conversation you might have with someone. These tools can provide information about duplicated content whether it is on …

One of the most common forms of negative SEO is the use of link farms to create a bunch of low-quality, spammy links that lead to a website. This is also a clear example of black hat professionals using Google’s guidelines to intentionally harm the website they build links …

Crafting quality titles for product pages, articles, blog posts, lists and all other written content is what gets that content noticed by search engines. It might not make sense at first, but long and ugly titles containing lots of descriptive information are actually the best types of titles around. Even …

I find that the more I read from other people’s perspectives on the industry, the more unique ideas I can bring to the table for our client’s campaigns. Create The Perfect Landing Page For Local SEO! There are conspiracy theorists for almost everything, I guess. From an organizational …

Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page to page, they then send a copy of each page back to the search engine, which then builds an index of the words on each page. The search engines try to …

The first step once you start an search engine optimization (SEO) project is to find out how many keywords you expect to use for all your pages. The number of keywords needed for an organic SEO project depends on the business and what words would be beneficial to provide the …

That takes time. Now we’ve established what SEO is, as well as what and not what to do – it’s time to build a cohesive SEO strategy. By keeping the site’s underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent file and resource management …

Perhaps the hacking in this case means parting from traditional marketing realms and roles. Search Engine Optimisation (SEO) is a beneficial tool for businesses looking to market their products and services. SEO trends have been consistently changing over the years and have been resulting in more exposure for businesses. Competitor …

A work around so as to fix this phenomenon is to track what Google analytics calls the adjusted bounce rate. In order to track this “modified” bounce rate the only thing you have to do is to add one extra line of code to your website’s Google analytics tracking …

Constantly posting fresh content will mean that a search engine has to index them; so it’s a great way to attract attention to your content. Always keep an eye on your competitors. Find out what keywords they optimize their websites for and monitor their rankings along with yours. Not …

URLs generally only need to include letters, digits, slashes and hyphens. Google is also now looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for …

In the current fast paced world, more and more people depend upon the internet and mobile applications for getting their day to day chores done efficiently. I would say that backlinks beat even an excellent internal linking strategy. The reason being that they are responsible for driving traffic to your …

Local keyword research comes into play when you get a spike in organic traffic from a foreign market.Which local keywords are driving the spike in organic traffic? Unfortunately, you’ll also find a pestilence of self-appointed SEO gurus spouting off specific minimum word counts your content has to meet …

Most people can make a short (or long) list of keywords that might be used to find their own site. But ask other people these questions and write down their keyword suggestions, too. Doing so will help you go beyond the jargon words that only you and insiders know. This …

The Description Meta Tag is comprised of up to ~150 characters and is used as a Description for a Website in SERPs (Search Engine Result Pages) to provide a short description about the Website. Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy …

Panda has ensured that publishing poor quality content to earn rankings simply isn't effective anymore. And Penguin ensures that traditional link building can be risky and dangerous to search engine visibility. Caffeine's Freshness update has obfuscated large swaths of keyword data used to measure SEO success. Defining a robust and …

On top of intentional actions, web servers frequently create duplicate versions of a page. Measuring how many visits your site gets, and analyzing the sources sending the most traffic, means you can see which content marketing and SEO strategies are getting you the best results. SEO takes time, resources, and …

Organic traffic is free, which is why it is best if you focus on attaining it for your web page. Search-based competitive audits uncover the competitive landscape within the search results for a defined set of high-value topics. You need to have a plan in place, or else you’ll …

Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn’t you? These “review pages” should either be canonicalized to the main product page or set to “noindex,follow” via a meta robots or X-robots tag. Many …

Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly …

Keyword research is a critical component of SEO. What search terms do people use when searching for products or services similar to yours? How do those terms match up with your site hierarchy? For the ultimate landing page design and layout, you need to follow the best advice as laid …

What it boils down to is that the exact strategy you’re using for on-page SEO -- creating relevant, high-qulity content for a human audience -- should also help take care of your off-page SEO. It’s the classic two birds/one stone scenario. You can increase your search rankings and earn …

The amount of documents recorded here is less important than the high quality standard. Google research has found that many queries are seasonal and can therefore be fairly reliably predicted. As you’ve probably identified at this point, SEO is incredibly detailed. But, it doesn’t need to be complicated …