Based on the collected information, Google bot analyzes your website, taking into account factors, precisely known only to people from Google. The majority of time spent online now comes from mobile devices, at 51% compared to 42% on a desktop. Auditing an existing site is one of the most important tasks that SEO professionals encounter. SEO is still a relatively new field,and many of the limitations of search engine crawlers are nonintuitive. When Google first started, for example, it broke user queries into keywords, and searched for those keywords in exactly the same format as the user typed them in.

Try to get involved in the human element of web data.

Even then, the first three spots in the search engine results pages tend to attract a huge percentage of all clicks, meaning that you’re likely to gain a tiny fraction of that 4.8% if you aren’t at the top of the second page. A search engine results page Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... (abbreviated to SERP) is the listing of results returned by a search engine in response to a query for a keyword or phrase. Search engines, like Google and Bing, will return many pages of content results for a given search term. Some mobile sites refuse access to anything but mobile phones, making it impossible for Googlebot to access the site, and therefore making the site unsearchable. So many people overlook it.

Unconventional knowledge about ROI that you won't find in books

Citations are references to you company name, address, phone number or website that may not actually link to you but are recognizable to Search Engines. One of the things that can cause a lot of panic to SEO consultant is ranking fluctuations. Many questions such as what did I do wrong come crossing the mind. To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. You need to have a plan in place, or else you’ll end up being seen as a one-hit wonder; if you’re remembered at all.

Determining Relevance: Trust your gut when it comes to LSI

Constantly posting fresh content will mean that a search engine has to index them; so it’s a great way to attract attention to your content. Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the differences in bounce rate between your pages. If a specific page has a very high bounce rate, you should try to figure out what’s the cause. You could add links to other useful pages or call to actions to keep people on your site. Social media and social aggregators provide a lightning-fast number of natural back links and traffic. Gaz Hall, from SEO Hull, had the following to say: "Customers today are on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile devices now account for 65 percent of all digital time spent. All content produced should serve the needs of customers on these devices through responsive web design, fast mobile load times, page navigation and layouts that reflect the needs of mobile users."

Determining Relevance: Trust your gut when it comes to user generated content

You do not need to avoid talking about a topic altogether, but link to the most relevant page when you do so. The Have you ever dreamed about Indozine for this? macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification. Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above example where it’s just straight up theft. Facebook and Twitter are two of the highest traffic referral sources for some sites, so be sure that you have profiles and are active regularly on both. People love to know about companies, so share company events, company awards, employee new hires, and most importantly, share information related to your industry that is not related to your company often. No one wants to talk to someone that consistently talks about their-self.