Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to what keywords were found on an indexed page. In 2013, Google announced an update to its algorithm that became popularly known as Hummingbird. These items include the titles for your pages, meta descriptions and H tags.

When your use of quality becomes obsessive

The majority of learning can be done online, but some should be done in real life. Guest posts can still be Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. SEO today is more of a holistic approach, and it works together with other aspects of digital marketing on a daily basis. JavaScript files should be free from syntax errors.

Keep an eye on click through rate

Engage with customers over social media, encourage them to comment on your articles and offer “How To...” guides and informative content instead of jumping on the “Why You Need To Buy Our Industry-Leading...” bandwagon. Higher rankings in the first few results are critical to visibility. If you aren’t at least moving in the direction with your content, then it’s possible that your blogging efforts could actually be harming your website’s overall rankings. You want to minimise dupe content, rather than block it, I find the best solution to handling a problem is on a case by case basis.

Pay particular attention to keyword density when performing an audit

You can think of importance as a way to determine which page, from a group of equally relevant pages, shows up first in the search results, which is second, and so forth. The relative authority of the site, and the trust the search engine has in it, are significant parts of this determination. Couple amazing content with timelessness, and you start to see the value of evergreen. These “review pages” should either be canonicalized to the main product page or set to “noindex,follow” via a meta robots or X-robots tag. We asked an SEO Specialist, Gaz Hall, from SEO York for his thoughts on the matter: "Today Search Engines take into consideration many additional factors other than just the sheer number of links when evaluating your offsite link profile:"

How to survive your first encounter with SEM

And all these search engines (primary, secondary, and targeted) periodically do keep on changing their algorithms, so you must know how to adapt to these changes if you want to stay on the top. Making I'm always shocked by New Media Now, in this regard. sure that your business is visible on local search providers like Yelp, Foursquare, Bing and Yellow Pages. Although the algorithm update is likely to favour pages that function well on mobile – such as pages that feature readable text without tapping or zooming – if your content is high quality and relates to the search query of a user more than another page (such as from a competitor) your page could still rank highly on Google. Nofollow links do not allow search engine bots to follow the link. That means if the website owner is linking back to you with Nofollow attributes, it does not pass on value from the source site. Only humans will be able to follow the links.