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Panda has ensured that publishing poor quality content to earn rankings simply isn't effective anymore. And Penguin ensures that traditional link building can be risky and dangerous to search engine visibility. Caffeine's Freshness update has obfuscated large swaths of keyword data used to measure SEO success. Defining a robust and efficient content strategy together with SEO will easily lift conversions and brand authority. With proper watering, and fertilizer (organic of course) you will have a healthy crop of links in 6 months. There are other perils to keyword stuffing than just being ignored by Google, however.

Clarification about search queries

A canonical URL, sometimes referred to as a "canonical tag," is an HTML attribute that tells search engines where to assign the search value, or "link juice," for pages with duplicate or very similar content. Always Add Value. Add Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... value in every blog post, blog comment, social media update and web page. Don’t worry about backlinks or keyword rank. People will read and share your valuable content, and the rest will take care of itself. Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. It’s easy to assume that Google already understands the content and relevance of each and every page on your website, but the fact is that it needs a fair amount of hand-holding. Fortunately, helping Google along really isn’t very difficult at all.

Find the best way to organize the content of your website

To speed up the process, they browse common areas, such as page headlines and image tags, for keywords that fit the context of a search query. As I mentioned before, Google rates the relevancy of the landing page with regards to the keywords searched by the user. The main idea behind the traditional link building to measure all the do-follow links that a website can generate and totally ignore all no-follow links. When working on your website, put the user first. Without them your site is worthless. Don’t bother with ‘shortcuts’. If it sounds too good to be true, it probably is.

Learning about indexed pages

By now, we’re all sick of articles proclaiming that search engine optimisation and content marketing is essential for businesses. You can use a range of different tools, including Copyscape and Siteliner , to run a quick check for duplicated content. Your SEO efforts are really only as good as the experience you’re creating for your target persona. That’s why great SEO needs to work in tandem with great content. According to Gaz Hall, a UK SEO Consultant from SEO York: "Excessive link exchange ("Link to me and I'll link to you") or partner pages exclusively for the sake of cross-linking will negatively impact a website’s ranking in search results."

New school SEO is more about traffic

Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. Users I'm always shocked by Indozine, in this regard. on your site should be able to navigate from a general page (like the homepage) to pages focused on specific content. Add text-based links between pages to make it simple and easy to go from one page to another. A professional SEO agency can improve the search-engine friendliness of your website and produce content which raises your business' search engine ranking and can increase your positioning in SERPs (Search Engine Results Pages). Google doesn’t like using the word ‘penalty’ but if your entire site is made of entirely of republished content – Google does not want to rank it above others who provide more of a ‘value add’ – and that can be in many areas.