We all know that videos are a great way of keeping audience engaged and entertained. But do you know that by using enough videos, you can improve the ranking of your page on the SERPs. Get your website reviewed by a popular and authoritative review site. Unpaid reviews are best since they offer value to customers that are not swayed by cash incentives. Another option available to you is leveraging user generated content such as product/agency reviews or an indexed social comments plugin. Both 301s and canonical URLs can be used to solve for duplicate content issues.

The death of white hat SEO

This can be difficult because you always have to stay on top of changes being made within the industry. I'll admit it - I Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... avoided YouTube and video SEO for about as long as I could. This year it became overly apparent that I could no longer do so and I have to acknowledge YouTube and video for what it is - an SEO superpower. Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. It’s OK to do promotion to tell people about your content, but if you can only get links by offering money to people or other big incentives, then you’re likely doing it wrong. One of the best ways to get links is to publish original research. That’s not that hard to do. Find out a question that people have in your industry and then do something to answer that question with data.

Your description tag will not assist in getting your page ranked highly on Google

The Penguin Update in April 2012 introduced a new algorithm to Google that detects an excessive misuse of keywords (keyword stuffing) in link texts. Any discrepancies might cause Google to NOT show your business' information on a search result page. Meta Tags play an important role in SEO. One of them is Social engine optimization.

Consistent doesn't mean identical. when you're discussing html

80% of traffic to a website begins with a search query and 60% of clicks (to a site) are generated by the top 3 search results (on the search engine result page). By understanding how to write for humans and optimize for search engines, you can make sure your content ranks for the right search terms to reach the right audience. SEO (Search Engine Optimization) is arguably the most commonly used method for increasing the flow of traffic through a site. According to Gaz Hall, a UK SEO Consultant from SEO York: "In cases where an eCommerce website is selling its own products, webmasters and marketers will need to decide whether to rewrite the 3rd party shopping feed description or the on-site description."

Online marketing changes quickly when it comes to link building

It might also be beneficial to disallow crawling of session ID URLs via the /robots.txt file as long as the CMS system does not produce session IDs for search bots (which could cause major crawlability issues). According I'm always shocked by Marketing Beverley, in this regard. to similar web mobile now drives 56% of all traffic. So mobile search is leading with overall searches and in future, it will grow further more. So AMP pages play a vital role in Google Mobile-First index. It helps to improve usability and convince users to stay longer. AMP pages speeds up website's page load time and helps in getting higher mobile rankings. Regular blog updates offer ongoing ways for you to establish your knowledge and authority on topics related to your industry. The problem with directories: A good directory’s intent is to categorize the internet into different categories/subcategories, while providing links to good websites in those categories. Although there are legitimate directory websites, many were built solely for the purpose of building links back to webpages without consideration of link quality. This is the wrong way to build links.