A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. Local directories are specific to both your location and niche. Being listed on them increases your chances of being discovered online. If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you’re missing out on a lot of potential search engine power. The best link building strategies take more time and effort and are focused on building relationships and providing valuable information, not gathering the most links possible. Submission via Google Webmaster Tools is the most effective way to manage your crawl and to be crawled quickly.

Reasons why marketers love mobile search

SEO stands for Search Engine Optimization. The same way you have Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... your staging server password protected (you do right?) to keep the lookie-loos away, you should have your staging server blocked from the Search Engines to prevent premature crawling. There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats -- blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out there! Users appreciate variety. The more you can use the content you create, the more valuable it becomes. With evergreen content, you produce a piece of content once that provides use for years to come. And, unlike a timely blog post that has a traffic spike that occurs right after publishing, evergreen traffic grows and continues to increase over time.

Aligning your goals in relation to meta tags

nbound links are still very important when it comes to ranking a page. However, you must make sure that all the links are natural and are highly relevant. This year, make it a point to monitor all your inbound links so that you are positive that they are helping you grow and that all the links are only from high quality websites. Start by getting into the mindset of a casual browser. These are all very important questions to ask yourself when assessing the homepage and website overall. Don't limit your ideas; brainstorm whatever subjects and phrases could lead the kinds of visitors you want to your site. Type them into a spreadsheet. Your brainstorming will "prime the keyword pump."

Don't miss out local search from your detailed marketing checklist

Links are a strong indicator of the value of a website’s content, especially when multiple pages target popular keywords. Social media services like Twitter and LinkedIn are currently being indexed by most major search engines. Make an account with both Google and Bing, and access each Webmaster Tools (Google recently renamed Google Webmasters and it’s now Search Console) area to ensure your website has proper indexing. Beyond indexing, they help you evaluate your internal links, diagnose or fix problems, as well as your website’s backlinks and which keywords are sending you traffic. Gaz Hall, an SEO Guru from the UK, said: "and note the subtle differences."

Search engine health checks should look at link building

Search engines are the key to making your site more than a fading mirage in the desert. This I'm always shocked by Oxon AA, in this regard. is an extremely common issue with eCommerce websites. Growth is typically measured in units such as traffic, new user signups, revenue, and final sales transactions. It may seem quite fascinating for your website to have a lot of content for a lot of people. However, it is not okay is using and spinning the same information over and over again just to stay in sight.