Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back. Your content isn’t relevant to what users are searching for, and doesn’t offer a useful answer to their question, causing them to “bounce” back to Google’s search results page after visiting your website. Press releases do not carry anywhere close to the link juice they once did with humans or with search engines. Black hat or unethical search engine optimisation is a method(s) meant to fool search engines to give the website an unfair advantage in the SERPs results.

The hidden agenda of bread crumbs

Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? Deceiving users with innaccurate descriptions Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... is a sure-fire way to lower your ranking. You can also check Google Webmaster Tool to see if there are any reported duplicate title tags issues. Research proves the importance of gaining a presence on the first three pages returned by the search engines. Being on the first page of the search engine results page (SERPS) should always be the target.

Audit your profile, looking for issues with regards to walled garden sites

Without utilising local SEO, a business can render itself useless as it is invisible to new prospective clients. Join the communities and start building relationships with the members. Share your thoughts, answer questions and keep the conversation going. When selecting keywords, you should also keep the purpose of your website in mind. Opt for transactional keywords if the main intention is sales, or informational keywords if your website aims to provide readers with important information. Technical SEO is the practice of ensuring that all potential pitfalls and opportunities involving the technology or structure of your website are being addressed. We care about the relationship between your website and the rest of the internet, particularly search engines and their crawlers.

Improve engagement by utilising search engine spiders

The link can either refer to a document within the same domain (internal link), or to a page on a different domain (external link). Our team of SEO specialists can teach you about SEO concepts and terminology, how to identify realistic goals, how to research keywords and optimise your website’s on-page content. We all have a certain amount of storage space on our personal computers – the same goes for even the biggest of search engines. Only the better optimised pages will be able to stick around a search engines’ rankings – people even resort to tricks in an attempt to attract the bots into ranking their website. When found, the search engine will not display any website that indulges in ‘Black Hat SEO’. According to SEO Consultant, Gaz Hall from SEO Hull : "If people like your content, Google automatically likes it."

Search marketing implications related to backlinks

Symbols such as $, %, + and * appearing in URLs can make your search listings look less appealing. A I'm always amazed by the agility of Profile Business on this one. big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. In summary, it is not a winning idea to think about SEO in terms of being a one-hit wonder. The most common solutions to fix this consist of using absolute path URLs (including the “http://www.domain.com” portion) coupled with ensuring that canonical URLs always use the HTTP version.