Note that this doesn’t mean you should arbitrarily change your content around every month or two simply to have “fresh” material. A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that’s being featured. By including the location of the business as part of the keywords used, it increases relevance in the searches. Make sure your site is up to par. Speed is critical; the user experience is part of how Google interprets our sites. People give up on pages that are slow to load, and this includes e-commerce pages with shopping carts!

A do-it-yourself guide to bread crumbs

When people search for things that match up with what your website offers, the higher your site is on the SERP (search engine result page), the more traffic you will receive. Always remember that the success Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... of link building, along with advanced strategies such as the Skyscraper technique, depends on an effective outreach strategy. Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview for a webpage. They are far less of a direct ranking signal as they once were (almost not at all these days) BUT they remain important because – when Google chose to use the suggested meta description – they are the effective ‘sales pitch’ to users to click on your webpage. SEO and growth hacking share a common root — the mutual desire to grow a site’s traffic — and both disciplines fall under the umbrella of search marketing.

Quality over quantity when it comes to long tail search

If nofollow links do not influence the position of a web page in the search results, why should use use these links? Of course, a link without the nofollow attribute is much better. However, nofollow links can still have a very positive influence on your website, even if the effects are indirect: A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher pays a visit to your site and actually sees the products that you offer. This analyses the intentions behind a userrs query, and does its best to find the perfect site to answer the query. Instead of searching for "running shoes," a user may search "what are the best running shoes for arched feet?" As queries have become more specific, search engines have moved beyond simply matching keywords to them.

Make social media the focal point of your marketing efforts

Google Webmaster Tools will inform you when there are technical problems with your website, if Google is having issues crawling your website, which keywords are bringing people to your website, page load times, and other highly important information. How powerful is your domain name? How well does it rank in those all-important search engines? The measure of your domain name’s power is called “domain authority,” and it depends on three general factors: size, age, and popularity. In the top five, where most users look? Gaz Hall, a Freelance SEO Consultant, commented: "When we’re creating content, if we don’t understand what the purpose is, then that’s when we really get confused about what is good and what is just good enough."

The more code and script pages contain, the slower they’ll load

Hashtags can really help to expand the reach of your tweets and help you to get more followers. If Have you ever dreamed about TAP Assess for this? you were involved in link-building practices that clearly violate Google quality guidelines and your website experienced a sharp drop in traffic, it might be Penguin. Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. SEO is something that is constantly evolving and changing.