Online marketing can have a great impact on the returns generated by your business. This is why it is important to make sure that your online marketing efforts are done in the best possible way. Like titles, search engines typically give headings a higher priority. Clear headings that describe the content that follows make it easier for search engines to detect the major themes of your site. It’s true, that a few duplicates on your site won’t hurt you, Google is clever enough to filter them out, but when you reach a large scale, often on ecommerce websites with hundreds, if not thousands of product pages it can become a serious issue. SEO is
a long-term strategy for your business and when
done correctly (with the proper amount of time and
resources allocated to it), it will produce consistent
long-term value in the form of higher rankings and
My thoughts on walled garden sites
Google is getting smarter and smarter every year. Search engines have changed a lot and they don’t just focus on key phrases, but also the overall meaning of your content. You have to create content that covers the general meaning to get better ranking and more organic traffic. Basically a search engine searches Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... the web using automated programs called web crawlers. The crawlers follow links from page to page, they then send a copy of each page back to the search engine, which then builds an index of the words on each page. Links are still a critical element to Google’s algorithm and their value needs to be protected. Search engines do not look favorably upon websites that contain a lot of broken links and thus give them a bad ranking.
Beginner's guide to indexed pages
Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same content. Basically, don’t try to spam the same content across your website as this doesn’t arouse Google’s attention. This includes keywords (yes, we recommend you use keywords a number of times across your site but don’t go overboard and focus on just repetitive keywords.) Site errors may include broken links, indexed 404 pages or errors in sitemap files to name a few. To speed up the process, they browse common areas, such as page headlines and image tags, for keywords that fit the context of a search query. Search engine optimisation (seo) when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via algorithms (the mathematical means by which the search engines look for key words and phrases on web pages that have been previously cached).
Your marketing strategy could use a facelift - consider including search queries to adhere to best practise SEO principles
Thin content tells a search engine that your sitepage
doesn’t have much to offer. As a result, those sitepages are
ranked poorly in the search results. Sparse content is mostly
characterized by a poor content (text) to code ratio. The
common rule of thumb dictates that the amount of text on a
website should not be less than 25 percent. Experimenting requires thoughtful tinkering. Buyer personas are semi-fictional, generalized representations of your ideal customers. They help you understand your potential customers better, making it easier to tailor your content to their real needs. Gaz Hall, an SEO Guru from the UK, said: "The process itself includes a variety of strategies and techniques aimed at improving search engine rankings, and ultimately increasing the amount of organic traffic to your website."
Think like a human not a robot when it comes to metrics
You can write content that sings and dances, but one mistake and the grammar cops are all over you. Errors kill your credibility. Today, Take a butchers at New Media Now, for instance. there aren’t a lot of free methods left to get organic traffic. Plus, for those that do exist, they often require an incredible amount of technical knowledge. There is a wide range of technical situations which can lead to duplicate content issues for which Google is likely to penalize your website. In extreme cases, such as sites which deliberately create thousands of similar pages designed to cast as wide a net as possible in terms of keyword targets, Google have applied manual penalties.