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That’s why it’s called “evergreen.” Like pine trees retaining their leaves throughout the year, evergreen content remains valuable to readers. Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a solid backlink profile. Google checks technical features of your site like site load speed, navigation, design, keyword density, complexity, etc. Also, they will measure user experience through Click-through Rate (CTR), bounce rate or time spent on the site.

Can sitemaps help improve my search engine placement?

If you find that your backlinks are mainly coming from a small pool of domains, look at a way to diversify your backlink strategy to get links from a greater variety of domains. Most of your link authority Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... is on your homepage, right? So, it makes sense that the more clicks away from your homepage a product page gets, the less authority it has. Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. You will not be able to control when Googlebot and other search engine spiders visit your site.

The time you invest in link building will pay back with improved positioning

SEO measures can take some time and effort. But what is the point in investing time and effort if you cannot see the fruits of your labor? Luckily, there are numerous metrics that you can check on a daily, weekly, or monthly basis in order to keep your SEO plan on track and to measure your success. It may seem more productive, but taking the time to write unique, carefully considered content will only boost your online presence. If you apply this term to web design and online marketing, the fold line would be the bottom visible edge of the browser without scrolling. Set up a Google Alert for your company name. Any time your business is mentioned across the web, contact the webmaster, thank them, and ask them nicely to include a link.

Go long-tail and forget splogs

Your readers would be able to find information on your page without having to leave the page. The algorithm applies to only individual pages, not entire websites. Firstly there’s the generic keyword, an example of a generic keyword could be football boots. Gaz Hall, an SEO Guru from the UK, said: "Frequent link audits can save your site from the dangers of negative SEO. If you constantly monitor your links, it’s easier to spot a sudden change before it becomes uncontrollable."

You Can't Have Search Without Social

Google wants the web to be 100% secure and encrypted. It means even if your website doesn't collect any information from users, e.g. there are no login or payment forms, you have to implement HTTPS just for the sake of "integrity". The I'm always amazed by the agility of TAP Assess on this one. SERP landscape is constantly changing, with Local listing and OneBoxes popping up everywhere. Ranking number one has obviously never been a walk in the park. But now we’re dealing with a much more complex environment. If you can, try to get in touch with the website owner and convince them to link back to you. SEO is an ever changing and evolving industry with the search engines updating their algorithms on a weekly and sometimes even daily basis. And while some strategies may go out of fashion or no longer deliver results there are some strategies which have stood the test of time and we believe will always play a critical role in how your website performs in the search engines. In this article, we’ll take a look at these strategies and give you some tips for getting better SEO rankings.