How Many Words Can I Optimise A Page For?

Be cautious of sites offering “exclusive placement” for pay. Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each …

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I urge you to think about Google algorithms

The authority of the domain is important and it needs to be addressed in any walkthrough of SEO. SEO and content marketing go hand in hand. Right now, if you’re an SEO specialist, you would want to have anything and everything you can get your hands on in order …

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Pay attention to non reciprocal links

Good. Thin content is essentially too short and too easily duplicated, and when this occurs too often, you start to drop in rankings. Today, so many new memes totally change the way an SEO consultant once worked though the basic understanding remains the same, such as title tags, H1 tags …

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Black hat spammers turn to attack others

Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or sell. Targeted website traffic provides revenue and exposure like no other channel of marketing. Investing in SEO can have a much higher rate of return when …

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Things that make you love and hate domain authority

Keep a close eye on traffic and rankings; when those improve, Domain Authority should generally follow suit. When you link to a webpage, you’re proclaiming that you trust that content as a resource – so your brand is on the line. Paid links are another no-no, whether another site linking …

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The broken link-building method aided by search engine spiders

The best discoveries I’ve had have come from my own form of pattern recognition, seaming together connective tissues between different information sources. In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. When optimizing for search …

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Write a 1000+ words article about link bait

However, marketers eventually realized the power of search engines and manipulated the system by “keyword stuffing” throughout website copy and in website code to achieve higher search rankings, even if the page wasn’t really about those keywords. While there are other factors, having too much thin, outdated and low …

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I bet you didn't know this about LSI

A work around so as to fix this phenomenon is to track what Google analytics calls the adjusted bounce rate. In order to track this “modified” bounce rate the only thing you have to do is to add one extra line of code to your website’s Google analytics tracking …

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Clarification about link research

Organic traffic is free, which is why it is best if you focus on attaining it for your web page. Search-based competitive audits uncover the competitive landscape within the search results for a defined set of high-value topics. You need to have a plan in place, or else you’ll …

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Create a search marketing strategy based on duplication

So, when a user enters certain keywords relating to a business, links to that website will be in a great location for the user to see! this is done in several forms. One of the best ways to learn about you and your market is to study your online competitors …

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Latest developments in rankings

Search engines make a wide variety of data available that can provide detailed insight into the intent and motivation of potential customers. Head terms are broad and short, often revealing little about topic and intent. Anchor text can take a number of different forms from keyword related anchors, to branded …

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Lessons I learned about content

It’s also recommended to disallow search bots from crawling internal search result pages within the /robots.txt file once all of your internal search result pages are removed from the index or before any of the pages do get indexed. Buyer personas are semi-fictional, generalized representations of your ideal …

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Can splogs really make a difference?

Whether you’ve just spent thousands of dollars on a custom website build or you’re using an off-the-shelf stock website theme, you’ll ultimately have to address the elephant in the room. Your elephant, my friend, is writing website content. SEO requires so much content because it wants to …

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Search marketing implications related to backlinks

Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back. Your content isn’t relevant to what users are searching for, and doesn’t offer a useful answer to their question, causing them to “bounce” back to Google’s search …

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Reasons why you cannot fully understand html

SEO is here to serve not only you – a website owner, blogger, entrepreneur but most of all a user who, at the same time, is your potential visitor, follower, happy customer and dedicated brand advocate. To ensure that your brand doesn’t become the entirety of your marketing campaign, make …

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Random musings on SEO campaigns

Using bucket brigades is one great SEO strategy to increase user experience, according to Backlinko. These are simply words and phrases that keep people engaged. While building backlinks, developing your social media presence, and other off-site practices are great for boosting your site’s rankings, on-page optimization is still incredibly …

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How can we better allocate our resources?

Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website. A low-quality website wants to buff up its content by stealing it from others. Unfortunately, if Googlebot can’t crawl your site then it won’t be able to access your site’s …

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The reason everyone loves local search

We use search engine optimization to monitor the queries that drive traffic to a page, to improve the quality of the content on the page to better match those queries, and to modify or expand content (where appropriate) to match overlooked queries. In some cases, you may never get there …

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The mysterious world of metrics

To get you started on your SEO strategy development, here is a little background to understand how search engines, such as Google, use metrics to rank organic search website placements. SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will …

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The mysterious world of keyword stuffing

Keywords and phrases used in communications should involve thoughtful research from the outset. SEO is a long-term strategy, so it sometimes takes months before you start seeing results. SEO, once a highly specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity …

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A few words on bread crumbs

An authority on a topic can speak at length about it. Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. Amazon search and YouTube & Video search need to be taken into account, as …

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This story about text links will haunt you forever

When sites in your network pick up your announcement and link to your website, it increases your reputation and makes it more likely search engines will visit. There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to …

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To get fast rankings, you need reporting

Other words, like similarly, nevertheless and however can also work to give a clear signal to your readers and let them know where a good starting point for absorbing information can be. While an SEO practitioner doesn’t necessarily have to directly manage all of the previously mentioned practice areas …

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How to Use Keywords the Right Way

Many bloggers who have only recently started a blog or a website often struggle to understand what the term “backlink” means. Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. However, a significant portion of …

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Visitors and Conversions

Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site mobile friendly. From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. Doing so will dramatically bias outcomes in …

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How you will benefit from local search

If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality traffic and transform your website into a high-converting lead generation machine. What you should be expecting though, is getting …

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A service that does what you're looking for

When they are indexing websites, the search engines’ bots scan every one of a site’s URLs and look for the starting points of the topics that are covered. They also browse the HTML code for metadata such as particular tags or markups, so that they can determine the relevance …

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All the world is a text block to a Googlebot

Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content. Although SEO is not a cure-all for businesses, it can fit into a company …

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Get Product Reviews Using Influencer Platforms

While our main focus is to boost search rankings we also take steps to ensure the highest quality user experience on your site. Prioritize keywords and phrases, plurals, singulars and misspellings. Is it fun? Many people still think that having a high volume of crawlable and indexable pages is always …

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Refresh your website to match your message

Pagerank retention is a myth – it’s not possible for your site to ‘leak’ link juice by having more external than internal links Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use the mobile friendly testing tool to test how well your pages work …

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How to survive your first encounter with SEM

Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to …

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Invest in anchor text

The key is creating content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them information; but without data, this is impossible. Data can let brands know what their customers search for and what they want to see …

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Unlocking the mystery of ROI

Yep! Remember the last time you wanted to find a place to eat or solve a problem at home? Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be …

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Understanding canonical URLs

Digital marketing is not all about selling and purchasing of products and services. Use link baits to grab people’s attention. Provide users with free stuff, unique and valuable info or anything that will spark their interest. Ensure someone on the team (whether that person is in-house or with the …

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Headings and site submissions

Don't forget that search/internet marketing is multi-faceted. Traditional Marketing 101 teachers would say to build a comprehensive plan for marketing. Don't just work the online factors, but create a sound strategy around offline marketing, using ideas like postcards, trade magazines ads, phone/sales work, word of mouth and additional …

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