A few words on plugins

In extreme cases, such as sites which deliberately create thousands of similar pages designed to cast as wide a net as possible in terms of keyword targets, Google have applied manual penalties. The main reason to disavow links is to protect the site from "bad" links that are harming the …

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Be mindful of LSI

Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should still be sure to craft each of these items for humans, not search engines Instead of casting a wide net capturing numerous different types of football …

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Focus keywords and focus keyphrases

Search engines rank web pages based on their relevance to a given keyword query. In the early days of search engine technology, relevance was heavily influenced by the number of instances that the given keyword appeared on a web page. Thus, many content creators bombard a page’s body with …

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A do-it-yourself guide to forums

There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. When it comes to SEO, it …

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Avoidance of unnecessary subdomains

But, to become truly expert in SEO is to really understand a lot of various aspects. If you have covered the technical issues of a new website, you’ll have properly prepared your site for all the great content you’ll be adding. The URL parameter tools supply Google bots …

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Create content about metrics

When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows naturally, more like a conversation you might have with someone. These tools can provide information about duplicated content whether it is on …

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Write a keyword-rich introduction about long tail search

Constantly posting fresh content will mean that a search engine has to index them; so it’s a great way to attract attention to your content. Always keep an eye on your competitors. Find out what keywords they optimize their websites for and monitor their rankings along with yours. Not …

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How to diagnose ROI related issues

The Description Meta Tag is comprised of up to ~150 characters and is used as a Description for a Website in SERPs (Search Engine Result Pages) to provide a short description about the Website. Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy …

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New school SEO is more about traffic

Panda has ensured that publishing poor quality content to earn rankings simply isn't effective anymore. And Penguin ensures that traditional link building can be risky and dangerous to search engine visibility. Caffeine's Freshness update has obfuscated large swaths of keyword data used to measure SEO success. Defining a robust and …

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The best advice I've listened to about doorway sites

Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn’t you? These “review pages” should either be canonicalized to the main product page or set to “noindex,follow” via a meta robots or X-robots tag. Many …

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Take a customer focused approach to inbound links

When developing a website, one must keep in the back of their mind how SEO is going to factor into everything. Do not use paid links because this is against some search engines' policy and could even result in penalties and in extreme cases get your website banned from that …

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To get fast rankings, you need site submissions

You can have spammy links from the past. Maybe you bought some, or maybe your SEO didn’t care too much about the quality of the links he built for you. Avoid dated domain naming techniques like replacing words with numbers. A link should only be considered quality if it …

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Pay attention to conversion rates

By starting a blog — or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers. Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more …

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The more code and script pages contain, the slower they’ll load

Note that this doesn’t mean you should arbitrarily change your content around every month or two simply to have “fresh” material. A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that …

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Consider your URL structure

As you write, use your target keyword throughout the content. Don’t overuse it, and only place the term where it feels natural and relevant. As you write, keep your keyword density below 2% to stay within the guidelines for best SEO practices. Google defines duplicate content as large blocks …

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One element of your strategy should look at html

An SEO professional without analytics is a blind one; analytics are the key for measuring which tactics work and which do not. Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names …

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The infamy behind doorway sites

It’s necessary to understand what marketing activities relate to SEO. Adding endless pages of irrelevant content to your website won’t increase traffic. In fact, you’re actually erecting a STOP sign. The content that you publish needs to be relevant. Help people by providing valuable information. After all …

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Search engine health checks should look at link building

A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. Local directories are specific to both your location and niche. Being listed on them increases your chances of being discovered online. If you have not done …

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How to survive your first encounter with citations

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages It’s recommended to give the manufacturer description to the 3rd party shopping websites, and write a more robust, unique description for your own eCommerce website. Your focus …

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Content is one of the top two ranking factors on Googl

any time of year, for years on end, it sprouts needles that are green. Social signals aren’t an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. CSS files should be free from syntax errors …

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Learning about anchor text

Many people like to research using quality indicators like PageRank or Moz rank to find out how much authority a page has. Voice searching, unlike traditional search terms, address the “who, what, where, why and how” questions that we are more likely to use in natural conversations. At one time …

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Facts about comment spam that will make you think twice

For instance, the term "shopping cart" is closely related to the topic of ecommerce, and if you want the context of your content to be easily recognized by search engines, you should consider including some of those related terms. Adding your site to any web directory just to get a …

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Quick tips regarding plugins

What many eCommerce website marketing managers don’t realize is that this is creating duplicate content across these external domains. If you’re looking for some great ideas, you can visit Quora (link is external) , which features frequently asked questions; find questions relating to your field and answer them in …

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Can a techie truly understand html

Search engine optimisation (seo) when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via algorithms (the mathematical means by which the search engines look for key words and phrases on web pages that have been previously cached). Body Keywords – Body keywords are …

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Reasons that people rely on link exchanges

Visual content has become very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful within the context of a page. It’s critical to understand as much as possible about …

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How to diagnose forums related issues

Now, you don’t want to go crazy, but a few smart internal links with appropriate anchor text can get you very far. Another tip: Never link back to your homepage with the anchor text "Home". Instead, use the name of your site. At its core, SEO is about user …

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Difficult things about organic links

Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes, which will present a challenge to brands and open up additional opportunities for developers with updated SEO knowledge and skills. Evolving user habits make responsive design essential from both an SEO and user …

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Follow a consistent cadence towards duplication

You can create a list of the best tools for increasing productivity, or a list of the best books covering productivity topics. The search engine wants to prevent that the amount of banners ads “above the fold” does not exceed a certain limit. Some of the tools I like using …

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Provide explosive growth for your clients and you

Do not fear bots — they are your allies (most of the time). We’re not talking here about links you put on your own website, although those “internal links” are indeed important and often underutilized. Let’s focus on how to build backlinks other people use to point attention toward …

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