Take a customer focused approach to authority sites

Craft some content ideas (focusing on competitive keywords) and get in touch with the editors or the person who's responsible for guest contributions. Ask them if they’re interested in your content ideas. Often webmasters are actually unaware of their site downtimes. Use link baits to grab people’s attention …

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The steps needed for putting forums into action

To truly exist, a site needs steady traffic and a track record of providing good information. Keep in mind that you don’t need to think of Google as your audience. You write for your visitors and not for Google. From there, the reader may feel compelled to take further …

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Everything you need to know about citations

One of the most common forms of negative SEO is the use of link farms to create a bunch of low-quality, spammy links that lead to a website. This is also a clear example of black hat professionals using Google’s guidelines to intentionally harm the website they build links …

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Succeeding in SEO means paying attention to user generated content

Crafting quality titles for product pages, articles, blog posts, lists and all other written content is what gets that content noticed by search engines. It might not make sense at first, but long and ugly titles containing lots of descriptive information are actually the best types of titles around. Even …

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Useful tips from experts in forums

In the current fast paced world, more and more people depend upon the internet and mobile applications for getting their day to day chores done efficiently. I would say that backlinks beat even an excellent internal linking strategy. The reason being that they are responsible for driving traffic to your …

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More focus is put on walled garden sites

Most people can make a short (or long) list of keywords that might be used to find their own site. But ask other people these questions and write down their keyword suggestions, too. Doing so will help you go beyond the jargon words that only you and insiders know. This …

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I urge you to think about hits

What it boils down to is that the exact strategy you’re using for on-page SEO -- creating relevant, high-qulity content for a human audience -- should also help take care of your off-page SEO. It’s the classic two birds/one stone scenario. You can increase your search rankings and earn …

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Build authority to enhance search visibility

Responsive design — or, in other words, a Web layout that provides a quality experience no matter the screen size — is among the factors Google uses to determine search results. You may even find your site penalized if you haven’t yet embraced responsive design. Because of the popularity of mobile …

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Make onsite SEO your centre of attention

So what does this mean for your business? The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. You may have heard or been …

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Useful tips from experts in RSS feeds

Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. After a year long campaign, we go through an evaluation process to benchmark progress of the campaign. It takes time …

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Headings and javascript

A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. A well-thought-out keyword strategy is one of the most important in this regard. The right keywords will help you attract …

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Make sure your website is indexed in search engines

Search-based competitive audits uncover the competitive landscape within the search results for a defined set of high-value topics. This ensures that any users — or search engines — trying to navigate won't get a 404 response code. No-follow links are approximately the standard, yet there are modes and spaces to obtain a …

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Tactics around forums

We all seek the same goal, to achieve the number one search engine position for several specific keywords or phrases. On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those searches is essential for any …

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Target Relevancy And Engagement Over Traffic

Classic search optimization and growth hacking differ in yet another way. It is a common problem for businesses to consider that writing for SEO purposes and writing to attract and retain an audience are two different things which can never be brought into alignment. Google has advanced algorithms to make …

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Things you most likely didn't know about scraping

It is not entirely true though. Every website has a robots.txt; this gives robots/crawlers/spiders a bunch of rules to follow, such as where they can/can’t crawl, and the pages they can/can’t index. You can check whether a URL is blocked by robots.txt …

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The infamy behind blogs

If you do find that spammers are running negative SEO campaigns against your brand, submit a disavow file listing the attacking domains. submission through Google Search Console instructs Google to ignore all links coming from bad domains, so they don’t affect your rankings. What about paid rankings? You get …

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Ways to tell you're suffering from an obsession with content

There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace — especially on mobile devices. A search algorithm is a diagnostic means that takes a puzzle (when there is a search with a particular keyword), sorts through a …

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Create a search marketing strategy based on local search

When possible, you can string together a handful of narrowed topics into a series. Google will rank it – for a time. Customizing for the web browser is, in fact, a customization for a Google bot (when it comes to Google). Continuous targeted learning can help you gain skills for snatching …

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Update your domain authority on a regular basis

Links aren’t just for navigation; they are also a tool for guiding potential customers through the marketing funnel. Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the …

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Make mobile search the main focus of your marketing tactics

Hacking in the classic sense involves exploiting vulnerabilities in a system or network. Google has made speed another factor that affects the visibility of your website. This is because speed affects the power of your webpage to keep the users interested. The most critical thing to automate is competitor research …

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Remember that content make the web go round

Audit your site using tools such as Google’s PageSpeed Insights or Pingdom’s speed test to quickly compile a list of options to help give your site a little more zip. You may even need to review your hosting service if it’s holding you back… The right threshold …

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People rarely take free SEO advice

This is an issue faced by a number of different sites but is more commonly found on ecommerce sites or sites that list things (such as jobs or holidays). I’m sure you don’t want to spend time creating content no one wants to read. The search engines will …

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When your use of nofollow links becomes obsessive

You should use descriptive anchor text for all your text links. It plays a significant role and is seen by most of the search engines. For that reason, the following tips focus on technical changes, which are almost invisible to the page’s visitors, but are visible to Google, and …

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Keywords vs. Topics vs. Relationships

For most websites, this change was highly beneficial because they no longer had to compete with spammy and low quality websites. Links and more commonly known as backlinks to all SEO marketers are the soul of the Internet when it comes to forming a successful digital campaign. If there is …

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This story about blogs will haunt you forever

Search algorithms then sift through the data on the index and rank the pages almost instantaneously based on over 200 signals, according to Google. Fortunately for us information-hungry types, mobile news sites are now highly optimized for glimmering headlines. Search engines display page titles in their search results. In addition …

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One important aspect is inbound links

Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor’s experience without hampering load time which could affect your SEO ranking. Pagination maximises the SEO for blogs making it easier for engines to access content and increases the …

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Reasons why marketers love hits

Trends come and go, but money makes traffic happen the fastest. Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play …

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Carve out time for concentrating on html

Increased competition is fairly common once competitors see your marketing is working especially if their leads and sales are dropping. When launching a new website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google …

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Unlocking the mystery of scraping

Google’s PageRank algorithm in 1998 was a big step forward in automatically cataloging and ranking websites. Unlike links on your website, which should generally lead to further information and verifiable content on other pages, the links you build outside of your website are designed to bring net surfers to …

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Make web portals your centre of attention

But it’s not all about rankings and traffic. Writing search engine optimized content is also about engaging readers, building authority, and selling products. Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when …

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SEO Errors and How to Remedy Them

Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and …

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Emphasizing fast results by using rankings

That means the days of the Yellow Pages, door knockers and telemarketers are over. If your products or services are good and you have a solid marketing strategy, you will achieve both PageRank and customers. If, on the other hand, you do anything to piss Google off, you can forget …

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Make it sufficiently broad in terms of offsite SEO

As search engines improve, queries with detailed queries increasingly provide surprisingly helpful results. If that fails make your terms increasingly general till you get a good result. With all the searching your potential customers are doing, you can gain a great deal of information about exactly what they’re looking …

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Questions to ask about SERPs

Each webpage should have a single focus keyword and be included 1-3 times naturally in the page content. Make sure it’s also included in your page title, meta description, and H1 text assuming it fits within the parameters. If it doesn’t fit well, work towards a more general …

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Tactics around onsite SEO

However, we’ve seen some of our clients rank very quickly without being a “brand” by traditional standards. With the evolution of digital marketing, the landscape of marketing and promotion has entirely changed. User signals are behavioral patterns of users which Google uses to establish the rankings of your website …

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Carve out time for concentrating on social media

Most SEO firms retain a staff of writers who are skilled at providing quality content which is also optimized for relevant keywords. Some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no authentic content. Depending on what visitors are …

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How to survive your first encounter with web portals

Google and its furry animals have done a good job at identifying thin content and penalizing sites that publish it. From news aggregation to data segmentation, many essential functions of the SEO brain-trust call for automation. When you are creating text, keep in mind that web users want to get …

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Think like a human not a robot when it comes to metrics

Online marketing can have a great impact on the returns generated by your business. This is why it is important to make sure that your online marketing efforts are done in the best possible way. Like titles, search engines typically give headings a higher priority. Clear headings that describe the …

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