Education is the best legacy when it comes to backlinks

However, we’ve seen some of our clients rank very quickly without being a “brand” by traditional standards. It’s because that search bar is powered by Bing. To get explosive traffic gains, you need to promote your website by acquiring links and mentions on relevant industry websites. There is …

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I bet you didn't know this about sitemaps

Negative SEO techniques pop up in a variety of unseemly forms. Some are mild and develop over time, while others are immediately noticeable. Technical SEO is the practice of ensuring that all potential pitfalls and opportunities involving the technology or structure of your website are being addressed. We care about …

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One important aspect is social media

Bad content truly can do long-lasting damage to your website, brand and business. The story has it that Google Panda was released precisely to tackle the problem of thin content. Keywords and link building are no longer as impactful as they once were; now, it’s all about creating valuable …

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Think like a human not a robot when it comes to scraping

There are several main types of search behaviour when it comes to online retail, and you need to make sure that you are appealing to at least one of them with every piece of content you create: Whilst it is absolutely essential that you understand your audience and their search …

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Can authority sites really make a difference?

Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly …

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SEO can be a frustrating activity

Keyword research is a critical component of SEO. What search terms do people use when searching for products or services similar to yours? How do those terms match up with your site hierarchy? For the ultimate landing page design and layout, you need to follow the best advice as laid …

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Building An Effective SEO Strategy

The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so that you can build referral traffic in addition to getting an SEO boost …

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Self-publishing Parasite SEO based purely on static pages

You hear a lot of hot air about content, why it’s important, why brands need to be producing it etc, but not a lot of context about measuring impact. These larger websites are typically eCommerce sites, or blogs which have been running for a long time. The purposeful use …

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I bet you didn't know this about widgets

Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to be slightly more competitive, but have a much longer lifespan for being relevant. You have to create the best content for that niche topic. In order …

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Latest developments in webmaster tools

By adding modifiers like “best”, “guide” or including the current year, you can increase the rankings of your page. Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you’ll be relying on trial and error to pinpoint what …

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Facts about long tail search that will make you think twice

It often helps to increase the length of the content of your web pages. Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it …

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Make a list of the problems you solve for ideal clients

To determine which results to show for a particular search query, search engines use proprietary algorithms to first find all pages that are organized by keywords relevant to the search query and then rank them based on relevance and popularity. Successive Google algorithm updates have seen the nature of SEO …

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The secret behind 301 redirects

Understanding their methods will give you an idea of how they appeal to their customers – and how your own philosophy must stand out from the competition. In particular, words joined with underscores may be viewed as a single word during searches which is rarely what you want. Google is becoming …

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Take care when dealing with link exchanges

It is very important that you are careful about the various Google search engine guidelines on creating content. This sort of content stays fresh as new people come looking for information. PageSpeed Insights is a powerful tool to analyze the performance of your mobile site. It’s easy to use …

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Useful tips from experts in organic links

Each algorithm change brings the search engine closer to its intended purpose. It’s getting harder and harder to “game the system” with exploitive linkbuilding strategies and blackhat SEO. Testing The Website’s Global Navigation As you can tell from the screen shot of InMotion Hosting’s page, the global …

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The secret behind nofollow links

They simply didn’t expect it would become significant. Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Also, it can create easier, "friendlier …

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Reasons why you cannot fully understand content

If you have a real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to rank BEFORE jumping into SEO and building links. In a world of content marketing where it takes hours and …

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Be clear, truthful and accurate when it comes to sitemaps

The trick here is simple because you get satisfied users to your funnel when the right content strategy meets the best user’s experience. After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file …

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What's the story about page impressions

So how do you determine your competition? What should you be looking for? The best way to figure out what keywords you want to focus on is to look at the keywords your competitors are focusing on. Make it as easy as possible for users to go from general content …

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Myths and misconceptions about stickiness

Sometimes, webmasters do not use spammy tactics for generating content but their pages are still fall under the thin content category because they do not answer user’s queries, either because the content isn’t relevant, it is too short or because it doesn’t match what you promise on …

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Follow a consistent cadence towards reporting

How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs. You don’t merely want people to see your website. You want them to visit it, spend time on it and take the desired actions on it …

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This story about keyword density will haunt you forever

When you delete one or more posts or pages from your site, there’s often collateral damage. There are more than enough SEO guides on the internet. But only a few of them can be fully applied to a multilingual website, as it needs some specific approach. Longer content is …

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You Can't Have Search Without Social

That’s why it’s called “evergreen.” Like pine trees retaining their leaves throughout the year, evergreen content remains valuable to readers. Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it …

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Latest developments in meta tags

Choose your keywords carefully, and keep user intent as your primary goal. Ha!) I spend the majority of my time learning about Google’s search engine algorithm and duplicating my strategy to Bing and Yahoo for two very simple reasons: Most SEO’s (and dare i say internet marketers) fall …

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301s and 302s: what is best for PageRank and ranking signals

For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. Online marketing can have a great impact on the returns generated by your business. This is why it is important to make sure that your online marketing efforts are done in …

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The truth about site submissions

There’s never any reason to buy or pay for reviews. Google specifies three banners and therefore implemented a change in its algorithm to ensure that the important content of a page can be seen by Internet users “above the fold.” Some website operators design only the visible part for …

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Help potential customers make purchasing decisions

When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows naturally, more like a conversation you might have with someone. The most aged of marketing methods is word of mouth, such as …

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How to diagnose authority sites related issues

User experience improves with original content, quick page loading, pages that fulfill their promise and easy site navigation. Authority enhances a site’s longevity, and the quality of its backlinks plays a major role in this. If you are linking to good sites, and they are linking to you, then …

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Lessons I learned about html

Great content and expert SEO practices implemented properly together will impress the search engine spiders that crawl your website looking for relevant and quality information. If you are using out of date SEO techniques, you might suffer in your rankings. As such you should keep up to date with the …

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Analyse your existing authority sites

This is a misleading line of logic. Don’t rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords, it’s very unlikely that they will share it with strangers. The best way to know what you’re …

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