Hidden facts about LSI

This sort of exposure is invaluable and what’s more – it won’t even cost a single penny to list it there! The way to do this, is to implement an internet marketing method called SEO. In combination with the Keyword Focus, the internal linking with optimized reference texts is …

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Links are about so much more than Search Engine Optimisation

Content is one of, if not, the single most important asset in the world of SEO. The modern way to handle Google inclusion is through the use of sitemaps and a wellstructured site. Another quick and easy strategy for hunting down long tail keywords again starts by searching one of …

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Establish intuitive information architecture by considering splogs

Don't forget that search/internet marketing is multi-faceted. Traditional Marketing 101 teachers would say to build a comprehensive plan for marketing. Don't just work the online factors, but create a sound strategy around offline marketing, using ideas like postcards, trade magazines ads, phone/sales work, word of mouth and additional …

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Beginner's guide to 301 redirects

Simple, we all know that content is king, and it is a valuable asset to SEO because content creation is an integral part of SEO’s budget. The truth is that you can get bad links every day. Your competitors don’t want your website to rank well. They can …

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Latest developments in URLs

There are other perils to keyword stuffing than just being ignored by Google, however. A popular practice, and thought to be best for SEO, is to include your target keyword as close to the start of the page title as reasonably possible (so that it still makes sense). Link out …

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AMP designs will have a ton of leverage in the mobile SERPs

Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page to page, they then send a copy of each page back to the search engine, which then builds an index of the words on each page. The search engines try to …

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Each piece of copy has an individual purpose

That takes time. Now we’ve established what SEO is, as well as what and not what to do – it’s time to build a cohesive SEO strategy. By keeping the site’s underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent file and resource management …

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Get traffic, get conversions

Perhaps the hacking in this case means parting from traditional marketing realms and roles. Search Engine Optimisation (SEO) is a beneficial tool for businesses looking to market their products and services. SEO trends have been consistently changing over the years and have been resulting in more exposure for businesses. Competitor …

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I urge you to think about quality

URLs generally only need to include letters, digits, slashes and hyphens. Google is also now looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for …

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Improve engagement by utilising text links

Local keyword research comes into play when you get a spike in organic traffic from a foreign market.Which local keywords are driving the spike in organic traffic? Unfortunately, you’ll also find a pestilence of self-appointed SEO gurus spouting off specific minimum word counts your content has to meet …

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How to survive your first encounter with text links

When it comes to SEO, monitoring for keywords and changes in your website’s backlink profile is one of the most tedious tasks. Search engines have a limited ability to recognize images, animation, video and audio. Backlinks are great for branding in the sense that they get your target audience …

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A do-it-yourself guide to conversion rates

People buy from businesses they trust, not businesses that publish low quality, untrustworthy content. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote …

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The mysterious world of SERPs

While it is important to include strong keywords in your content and not “over-optimize,” there is nothing indicating that search engines favor a particular density. Obviously every one wants the number one position, but someone has to come second. Now this isn't so bad as, while your website may only …

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Carve out time for concentrating on analytics

The SEO’s job often includes needing to make mathematics seem intuitive to their less technical counterparts. This is why marketers need to take steps to avoid it: if a search engine determines your content as thin it will limit your rankings just as much as a site that spams …

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Branded Search and the Importance of Title Tags

All sites have a home or "root" page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, you should think about how visitors will go from a general page (your root …

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The hidden agenda of content

Search engines place a lot of weight on the content of each web page. After all, it is this content that defines what a page is about, and the search engines do a detailed analysis of each web page they find during a crawl to help make that determination SEO …

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Aligning your goals in relation to rankings

Implementing an effective SEO strategy is not straightforward or easy though, especially with all of the recent updates to Google’s SEO ranking algorithm. Sitemaps help Google understand your site. Anything that helps Google do its job will give you a boost, and these are no different. Content marketing has …

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Search engine health checks should look at page impressions

There is a very thin line between reasonable duplicate content and thin content. Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. Backlinks are arguably the most important single component of an online marketing …

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Top trends in plugins to watch

Think of the last time you wanted to purchase a product but knew next to nothing about it. What did you do? You likely used a search engine to look for online reviews or articles about the product. If the most helpful article was on a site that also sold …

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The latest trends in meta tags

Are the load times painfully lackadaisical on mobile due to large video assets and inadequate hosting packages? You’re going to run into things that are going to be unexpected and will get you in trouble with your clients or will give you a nice big dip in the wrong …

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Move inline scripts and styles into separate files

A natural link profile has variety. The links come from different domains and links will have different strengths. Most content marketers are great a clogging up our Twitter feeds and inboxes, but it takes a special SEO Agency to offer advice that you can act on today. If possible, secure …

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Concentrate on actionable keyword density

Yes, I said six months. Will your SEO consultant be changing the strategies every time that search engines introduce new components to search algorithms? There’s an art to properly optimizing a website with keywords. There’s also no syllabus, there’s no Google training, there’s no Google certification …

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Make web crawlers the focal point of your marketing efforts

One approach to avoiding thin content is to pay attention to page word count. So you may have found some content on your site that would quallify as thin or duplicated content. Not only are generic keyword lists the opposite of unique, engaging content, they will also hurt your business' …

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Emphasizing fast results by using googlebot crawlers

Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion." When a person searches for something in a search engine, they are looking for specific information, and if your website is the most visible and relevant result to their needs, they will …

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The ultimate revelation of duplication

Ensure your website is crawlable with the site:yourdomain.com search. Note the number of results. Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. As search engines evolve, they take an even more human approach to website analysis, making remarkable, valuable content the No. 1 SEO influencer …

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This story about organic links will haunt you forever

For example if you have a title in your content you should place a H1 tag around that title. Sharing short paragraphs, specifications and other content between product pages increases the likelihood that search engines will decrease their perception of a product page’s content quality and subsequently, ranking position …

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Can analysis really make a difference?

When it comes to search engine optimisation the information available can be a minefield. Before you accept posts from guest writers, double-check they haven’t been published elsewhere. Bloggers probably aren’t acting unscrupulously if they have been previously published, they may just not understand that this can cause search …

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Try to target a hungry crowd by paying attention to blogs

Brands and businesses need to consider the big picture; step back from the individual pieces and focus on the whole. Fortunately for me, I’ve had a few top-notch mentors over the years and their benefits cannot be disputed. The latest Panda update has much the same purpose as the …

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A do-it-yourself guide to SERPs

If you write about news, current events, or anything where dates make a significant difference in the content, taking out post dates may confuse or frustrate readers. If you focus on building links that send real visitors to your website, you will soon find out that it does not matter …

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So what gives?

Thankfully, there are a range of real, actionable steps that you can take today in order to optimise your site for the future of search engines. Let’s say that you run a goat farm in Detroit. Use social media networks to promote other people’s content as well as …

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Learn from these mistakes before you learn about keyword density

So, not only have the algorithms gotten smarter, Google has implemented machine learning to better understand search queries through their RankBrain technology. That’s why they are more likely to trust organic search results than PPC marketing and paid advertising. Google’s Webmaster Tools remains one of the most popular …

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Thinking about javascript makes everything OK

Still, as long as you focus on long-term relevance and value, you will manage to create content that is timeless and powerful. You need to understand what keyword your target market use in order to find you. Have a brainstorm between you and your colleagues and come up with a …

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Brushing up the basics

With that in mind, it’s more important than ever to make sure that your website is designed for mobile devices as well as more traditional devices. If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy …

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Unlocking the mystery of link research

The terms people use to search for what you offer are known as keywords. As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and implement a link to it on a webpage. Do not try to avoid no-follow links completely …

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Lets look at our approach to search engine spiders

Picking the right keywords to optimize for is very important. Usually, it’s a good idea to pick mid-tail keywords, including the local area you are focusing on. In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result …

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Find out more about citations

If possible, secure your site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. Not all SEO efforts are obvious to the outside eye. What is user intent? In short it is the reason why someone is searching …

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