Building An Effective SEO Strategy

The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so that you can build referral traffic in addition to getting an SEO boost …

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Build authority to enhance search visibility

Responsive design — or, in other words, a Web layout that provides a quality experience no matter the screen size — is among the factors Google uses to determine search results. You may even find your site penalized if you haven’t yet embraced responsive design. Because of the popularity of mobile …

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Create a search marketing strategy based on duplication

So, when a user enters certain keywords relating to a business, links to that website will be in a great location for the user to see! this is done in several forms. One of the best ways to learn about you and your market is to study your online competitors …

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Self-publishing Parasite SEO based purely on static pages

You hear a lot of hot air about content, why it’s important, why brands need to be producing it etc, but not a lot of context about measuring impact. These larger websites are typically eCommerce sites, or blogs which have been running for a long time. The purposeful use …

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Take a customer focused approach to inbound links

When developing a website, one must keep in the back of their mind how SEO is going to factor into everything. Do not use paid links because this is against some search engines' policy and could even result in penalties and in extreme cases get your website banned from that …

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How to survive your first encounter with text links

When it comes to SEO, monitoring for keywords and changes in your website’s backlink profile is one of the most tedious tasks. Search engines have a limited ability to recognize images, animation, video and audio. Backlinks are great for branding in the sense that they get your target audience …

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Make onsite SEO your centre of attention

So what does this mean for your business? The search engines are always trying to improve the quality of their results and because of this, the ranking signals are adjusted daily. In most cases these are very minor tweaks, but they are changes nonetheless. You may have heard or been …

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A do-it-yourself guide to conversion rates

People buy from businesses they trust, not businesses that publish low quality, untrustworthy content. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote …

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Latest developments in rankings

Search engines make a wide variety of data available that can provide detailed insight into the intent and motivation of potential customers. Head terms are broad and short, often revealing little about topic and intent. Anchor text can take a number of different forms from keyword related anchors, to branded …

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The mysterious world of SERPs

While it is important to include strong keywords in your content and not “over-optimize,” there is nothing indicating that search engines favor a particular density. Obviously every one wants the number one position, but someone has to come second. Now this isn't so bad as, while your website may only …

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Lessons I learned about content

It’s also recommended to disallow search bots from crawling internal search result pages within the /robots.txt file once all of your internal search result pages are removed from the index or before any of the pages do get indexed. Buyer personas are semi-fictional, generalized representations of your ideal …

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To get fast rankings, you need site submissions

You can have spammy links from the past. Maybe you bought some, or maybe your SEO didn’t care too much about the quality of the links he built for you. Avoid dated domain naming techniques like replacing words with numbers. A link should only be considered quality if it …

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Carve out time for concentrating on analytics

The SEO’s job often includes needing to make mathematics seem intuitive to their less technical counterparts. This is why marketers need to take steps to avoid it: if a search engine determines your content as thin it will limit your rankings just as much as a site that spams …

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Useful tips from experts in RSS feeds

Using SEO best practices should be a part of your foundation when it comes to creating content, not only on your website, but with your social media posts as well. After a year long campaign, we go through an evaluation process to benchmark progress of the campaign. It takes time …

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Headings and javascript

A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. A well-thought-out keyword strategy is one of the most important in this regard. The right keywords will help you attract …

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Make sure your website is indexed in search engines

Search-based competitive audits uncover the competitive landscape within the search results for a defined set of high-value topics. This ensures that any users — or search engines — trying to navigate won't get a 404 response code. No-follow links are approximately the standard, yet there are modes and spaces to obtain a …

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Tactics around forums

We all seek the same goal, to achieve the number one search engine position for several specific keywords or phrases. On the web, sole traders can in theory compete with the corporate big boys, so being able to be found – and found easily – among those searches is essential for any …

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Target Relevancy And Engagement Over Traffic

Classic search optimization and growth hacking differ in yet another way. It is a common problem for businesses to consider that writing for SEO purposes and writing to attract and retain an audience are two different things which can never be brought into alignment. Google has advanced algorithms to make …

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Things you most likely didn't know about scraping

It is not entirely true though. Every website has a robots.txt; this gives robots/crawlers/spiders a bunch of rules to follow, such as where they can/can’t crawl, and the pages they can/can’t index. You can check whether a URL is blocked by robots.txt …

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Can splogs really make a difference?

Whether you’ve just spent thousands of dollars on a custom website build or you’re using an off-the-shelf stock website theme, you’ll ultimately have to address the elephant in the room. Your elephant, my friend, is writing website content. SEO requires so much content because it wants to …

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I bet you didn't know this about widgets

Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to be slightly more competitive, but have a much longer lifespan for being relevant. You have to create the best content for that niche topic. In order …

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Latest developments in webmaster tools

By adding modifiers like “best”, “guide” or including the current year, you can increase the rankings of your page. Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you’ll be relying on trial and error to pinpoint what …

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Pay attention to conversion rates

By starting a blog — or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers. Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more …

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Facts about long tail search that will make you think twice

It often helps to increase the length of the content of your web pages. Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it …

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Branded Search and the Importance of Title Tags

All sites have a home or "root" page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, you should think about how visitors will go from a general page (your root …

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Search marketing implications related to backlinks

Remember, the reason that website isn't bringing in customers is because you have given them no reason to come back. Your content isn’t relevant to what users are searching for, and doesn’t offer a useful answer to their question, causing them to “bounce” back to Google’s search …

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The hidden agenda of content

Search engines place a lot of weight on the content of each web page. After all, it is this content that defines what a page is about, and the search engines do a detailed analysis of each web page they find during a crawl to help make that determination SEO …

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Reasons why you cannot fully understand html

SEO is here to serve not only you – a website owner, blogger, entrepreneur but most of all a user who, at the same time, is your potential visitor, follower, happy customer and dedicated brand advocate. To ensure that your brand doesn’t become the entirety of your marketing campaign, make …

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Random musings on SEO campaigns

Using bucket brigades is one great SEO strategy to increase user experience, according to Backlinko. These are simply words and phrases that keep people engaged. While building backlinks, developing your social media presence, and other off-site practices are great for boosting your site’s rankings, on-page optimization is still incredibly …

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The more code and script pages contain, the slower they’ll load

Note that this doesn’t mean you should arbitrarily change your content around every month or two simply to have “fresh” material. A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that …

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The infamy behind blogs

If you do find that spammers are running negative SEO campaigns against your brand, submit a disavow file listing the attacking domains. submission through Google Search Console instructs Google to ignore all links coming from bad domains, so they don’t affect your rankings. What about paid rankings? You get …

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Aligning your goals in relation to rankings

Implementing an effective SEO strategy is not straightforward or easy though, especially with all of the recent updates to Google’s SEO ranking algorithm. Sitemaps help Google understand your site. Anything that helps Google do its job will give you a boost, and these are no different. Content marketing has …

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Search engine health checks should look at page impressions

There is a very thin line between reasonable duplicate content and thin content. Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. Backlinks are arguably the most important single component of an online marketing …

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Top trends in plugins to watch

Think of the last time you wanted to purchase a product but knew next to nothing about it. What did you do? You likely used a search engine to look for online reviews or articles about the product. If the most helpful article was on a site that also sold …

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Consider your URL structure

As you write, use your target keyword throughout the content. Don’t overuse it, and only place the term where it feels natural and relevant. As you write, keep your keyword density below 2% to stay within the guidelines for best SEO practices. Google defines duplicate content as large blocks …

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The latest trends in meta tags

Are the load times painfully lackadaisical on mobile due to large video assets and inadequate hosting packages? You’re going to run into things that are going to be unexpected and will get you in trouble with your clients or will give you a nice big dip in the wrong …

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Make a list of the problems you solve for ideal clients

To determine which results to show for a particular search query, search engines use proprietary algorithms to first find all pages that are organized by keywords relevant to the search query and then rank them based on relevance and popularity. Successive Google algorithm updates have seen the nature of SEO …

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Ways to tell you're suffering from an obsession with content

There have been many minor changes to the layout of Search Engine Results Pages. Local and more location-specific searches have become more commonplace — especially on mobile devices. A search algorithm is a diagnostic means that takes a puzzle (when there is a search with a particular keyword), sorts through a …

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Create a search marketing strategy based on local search

When possible, you can string together a handful of narrowed topics into a series. Google will rank it – for a time. Customizing for the web browser is, in fact, a customization for a Google bot (when it comes to Google). Continuous targeted learning can help you gain skills for snatching …

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How can we better allocate our resources?

Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website. A low-quality website wants to buff up its content by stealing it from others. Unfortunately, if Googlebot can’t crawl your site then it won’t be able to access your site’s …

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The reason everyone loves local search

We use search engine optimization to monitor the queries that drive traffic to a page, to improve the quality of the content on the page to better match those queries, and to modify or expand content (where appropriate) to match overlooked queries. In some cases, you may never get there …

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Move inline scripts and styles into separate files

A natural link profile has variety. The links come from different domains and links will have different strengths. Most content marketers are great a clogging up our Twitter feeds and inboxes, but it takes a special SEO Agency to offer advice that you can act on today. If possible, secure …

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The mysterious world of metrics

To get you started on your SEO strategy development, here is a little background to understand how search engines, such as Google, use metrics to rank organic search website placements. SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will …

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Concentrate on actionable keyword density

Yes, I said six months. Will your SEO consultant be changing the strategies every time that search engines introduce new components to search algorithms? There’s an art to properly optimizing a website with keywords. There’s also no syllabus, there’s no Google training, there’s no Google certification …

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