The secret behind 301 redirects

Understanding their methods will give you an idea of how they appeal to their customers – and how your own philosophy must stand out from the competition. In particular, words joined with underscores may be viewed as a single word during searches which is rarely what you want. Google is becoming …

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Update your domain authority on a regular basis

Links aren’t just for navigation; they are also a tool for guiding potential customers through the marketing funnel. Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the …

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Make mobile search the main focus of your marketing tactics

Hacking in the classic sense involves exploiting vulnerabilities in a system or network. Google has made speed another factor that affects the visibility of your website. This is because speed affects the power of your webpage to keep the users interested. The most critical thing to automate is competitor research …

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Make web crawlers the focal point of your marketing efforts

One approach to avoiding thin content is to pay attention to page word count. So you may have found some content on your site that would quallify as thin or duplicated content. Not only are generic keyword lists the opposite of unique, engaging content, they will also hurt your business' …

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One element of your strategy should look at html

An SEO professional without analytics is a blind one; analytics are the key for measuring which tactics work and which do not. Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names …

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The infamy behind doorway sites

It’s necessary to understand what marketing activities relate to SEO. Adding endless pages of irrelevant content to your website won’t increase traffic. In fact, you’re actually erecting a STOP sign. The content that you publish needs to be relevant. Help people by providing valuable information. After all …

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The mysterious world of keyword stuffing

Keywords and phrases used in communications should involve thoughtful research from the outset. SEO is a long-term strategy, so it sometimes takes months before you start seeing results. SEO, once a highly specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity …

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Take care when dealing with link exchanges

It is very important that you are careful about the various Google search engine guidelines on creating content. This sort of content stays fresh as new people come looking for information. PageSpeed Insights is a powerful tool to analyze the performance of your mobile site. It’s easy to use …

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A few words on bread crumbs

An authority on a topic can speak at length about it. Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. Amazon search and YouTube & Video search need to be taken into account, as …

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Remember that content make the web go round

Audit your site using tools such as Google’s PageSpeed Insights or Pingdom’s speed test to quickly compile a list of options to help give your site a little more zip. You may even need to review your hosting service if it’s holding you back… The right threshold …

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People rarely take free SEO advice

This is an issue faced by a number of different sites but is more commonly found on ecommerce sites or sites that list things (such as jobs or holidays). I’m sure you don’t want to spend time creating content no one wants to read. The search engines will …

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Emphasizing fast results by using googlebot crawlers

Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion." When a person searches for something in a search engine, they are looking for specific information, and if your website is the most visible and relevant result to their needs, they will …

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Useful tips from experts in organic links

Each algorithm change brings the search engine closer to its intended purpose. It’s getting harder and harder to “game the system” with exploitive linkbuilding strategies and blackhat SEO. Testing The Website’s Global Navigation As you can tell from the screen shot of InMotion Hosting’s page, the global …

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When your use of nofollow links becomes obsessive

You should use descriptive anchor text for all your text links. It plays a significant role and is seen by most of the search engines. For that reason, the following tips focus on technical changes, which are almost invisible to the page’s visitors, but are visible to Google, and …

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This story about text links will haunt you forever

When sites in your network pick up your announcement and link to your website, it increases your reputation and makes it more likely search engines will visit. There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to …

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Search engine health checks should look at link building

A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. Local directories are specific to both your location and niche. Being listed on them increases your chances of being discovered online. If you have not done …

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The ultimate revelation of duplication

Ensure your website is crawlable with the site:yourdomain.com search. Note the number of results. Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. As search engines evolve, they take an even more human approach to website analysis, making remarkable, valuable content the No. 1 SEO influencer …

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How to survive your first encounter with citations

Content marketing is a highly viable digital marketing strategy, designed to attract and drive traffic to your website or specific landing pages It’s recommended to give the manufacturer description to the 3rd party shopping websites, and write a more robust, unique description for your own eCommerce website. Your focus …

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To get fast rankings, you need reporting

Other words, like similarly, nevertheless and however can also work to give a clear signal to your readers and let them know where a good starting point for absorbing information can be. While an SEO practitioner doesn’t necessarily have to directly manage all of the previously mentioned practice areas …

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The secret behind nofollow links

They simply didn’t expect it would become significant. Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Also, it can create easier, "friendlier …

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Content is one of the top two ranking factors on Googl

any time of year, for years on end, it sprouts needles that are green. Social signals aren’t an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. CSS files should be free from syntax errors …

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Reasons why you cannot fully understand content

If you have a real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to rank BEFORE jumping into SEO and building links. In a world of content marketing where it takes hours and …

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Be clear, truthful and accurate when it comes to sitemaps

The trick here is simple because you get satisfied users to your funnel when the right content strategy meets the best user’s experience. After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file …

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This story about organic links will haunt you forever

For example if you have a title in your content you should place a H1 tag around that title. Sharing short paragraphs, specifications and other content between product pages increases the likelihood that search engines will decrease their perception of a product page’s content quality and subsequently, ranking position …

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Can analysis really make a difference?

When it comes to search engine optimisation the information available can be a minefield. Before you accept posts from guest writers, double-check they haven’t been published elsewhere. Bloggers probably aren’t acting unscrupulously if they have been previously published, they may just not understand that this can cause search …

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Learning about anchor text

Many people like to research using quality indicators like PageRank or Moz rank to find out how much authority a page has. Voice searching, unlike traditional search terms, address the “who, what, where, why and how” questions that we are more likely to use in natural conversations. At one time …

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What's the story about page impressions

So how do you determine your competition? What should you be looking for? The best way to figure out what keywords you want to focus on is to look at the keywords your competitors are focusing on. Make it as easy as possible for users to go from general content …

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Keywords vs. Topics vs. Relationships

For most websites, this change was highly beneficial because they no longer had to compete with spammy and low quality websites. Links and more commonly known as backlinks to all SEO marketers are the soul of the Internet when it comes to forming a successful digital campaign. If there is …

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Try to target a hungry crowd by paying attention to blogs

Brands and businesses need to consider the big picture; step back from the individual pieces and focus on the whole. Fortunately for me, I’ve had a few top-notch mentors over the years and their benefits cannot be disputed. The latest Panda update has much the same purpose as the …

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Facts about comment spam that will make you think twice

For instance, the term "shopping cart" is closely related to the topic of ecommerce, and if you want the context of your content to be easily recognized by search engines, you should consider including some of those related terms. Adding your site to any web directory just to get a …

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Myths and misconceptions about stickiness

Sometimes, webmasters do not use spammy tactics for generating content but their pages are still fall under the thin content category because they do not answer user’s queries, either because the content isn’t relevant, it is too short or because it doesn’t match what you promise on …

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A do-it-yourself guide to SERPs

If you write about news, current events, or anything where dates make a significant difference in the content, taking out post dates may confuse or frustrate readers. If you focus on building links that send real visitors to your website, you will soon find out that it does not matter …

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Follow a consistent cadence towards reporting

How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs. You don’t merely want people to see your website. You want them to visit it, spend time on it and take the desired actions on it …

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How to Use Keywords the Right Way

Many bloggers who have only recently started a blog or a website often struggle to understand what the term “backlink” means. Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. However, a significant portion of …

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Quick tips regarding plugins

What many eCommerce website marketing managers don’t realize is that this is creating duplicate content across these external domains. If you’re looking for some great ideas, you can visit Quora (link is external) , which features frequently asked questions; find questions relating to your field and answer them in …

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This story about blogs will haunt you forever

Search algorithms then sift through the data on the index and rank the pages almost instantaneously based on over 200 signals, according to Google. Fortunately for us information-hungry types, mobile news sites are now highly optimized for glimmering headlines. Search engines display page titles in their search results. In addition …

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This story about keyword density will haunt you forever

When you delete one or more posts or pages from your site, there’s often collateral damage. There are more than enough SEO guides on the internet. But only a few of them can be fully applied to a multilingual website, as it needs some specific approach. Longer content is …

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Visitors and Conversions

Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site mobile friendly. From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. Doing so will dramatically bias outcomes in …

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You Can't Have Search Without Social

That’s why it’s called “evergreen.” Like pine trees retaining their leaves throughout the year, evergreen content remains valuable to readers. Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it …

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One important aspect is inbound links

Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor’s experience without hampering load time which could affect your SEO ranking. Pagination maximises the SEO for blogs making it easier for engines to access content and increases the …

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Can a techie truly understand html

Search engine optimisation (seo) when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via algorithms (the mathematical means by which the search engines look for key words and phrases on web pages that have been previously cached). Body Keywords – Body keywords are …

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Reasons why marketers love hits

Trends come and go, but money makes traffic happen the fastest. Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play …

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