How you will benefit from local search

If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality traffic and transform your website into a high-converting lead generation machine. What you should be expecting though, is getting …

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Carve out time for concentrating on html

Increased competition is fairly common once competitors see your marketing is working especially if their leads and sales are dropping. When launching a new website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google …

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Reasons that people rely on link exchanges

Visual content has become very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful within the context of a page. It’s critical to understand as much as possible about …

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A service that does what you're looking for

When they are indexing websites, the search engines’ bots scan every one of a site’s URLs and look for the starting points of the topics that are covered. They also browse the HTML code for metadata such as particular tags or markups, so that they can determine the relevance …

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Latest developments in meta tags

Choose your keywords carefully, and keep user intent as your primary goal. Ha!) I spend the majority of my time learning about Google’s search engine algorithm and duplicating my strategy to Bing and Yahoo for two very simple reasons: Most SEO’s (and dare i say internet marketers) fall …

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Unlocking the mystery of scraping

Google’s PageRank algorithm in 1998 was a big step forward in automatically cataloging and ranking websites. Unlike links on your website, which should generally lead to further information and verifiable content on other pages, the links you build outside of your website are designed to bring net surfers to …

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All the world is a text block to a Googlebot

Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content. Although SEO is not a cure-all for businesses, it can fit into a company …

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Get Product Reviews Using Influencer Platforms

While our main focus is to boost search rankings we also take steps to ensure the highest quality user experience on your site. Prioritize keywords and phrases, plurals, singulars and misspellings. Is it fun? Many people still think that having a high volume of crawlable and indexable pages is always …

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So what gives?

Thankfully, there are a range of real, actionable steps that you can take today in order to optimise your site for the future of search engines. Let’s say that you run a goat farm in Detroit. Use social media networks to promote other people’s content as well as …

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301s and 302s: what is best for PageRank and ranking signals

For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. Online marketing can have a great impact on the returns generated by your business. This is why it is important to make sure that your online marketing efforts are done in …

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Refresh your website to match your message

Pagerank retention is a myth – it’s not possible for your site to ‘leak’ link juice by having more external than internal links Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use the mobile friendly testing tool to test how well your pages work …

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Learn from these mistakes before you learn about keyword density

So, not only have the algorithms gotten smarter, Google has implemented machine learning to better understand search queries through their RankBrain technology. That’s why they are more likely to trust organic search results than PPC marketing and paid advertising. Google’s Webmaster Tools remains one of the most popular …

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Thinking about javascript makes everything OK

Still, as long as you focus on long-term relevance and value, you will manage to create content that is timeless and powerful. You need to understand what keyword your target market use in order to find you. Have a brainstorm between you and your colleagues and come up with a …

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Make web portals your centre of attention

But it’s not all about rankings and traffic. Writing search engine optimized content is also about engaging readers, building authority, and selling products. Search engines were nothing new; the first one was Archie created back in 1990, and there had been more than a few created between then & when …

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SEO Errors and How to Remedy Them

Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and …

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The truth about site submissions

There’s never any reason to buy or pay for reviews. Google specifies three banners and therefore implemented a change in its algorithm to ensure that the important content of a page can be seen by Internet users “above the fold.” Some website operators design only the visible part for …

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Brushing up the basics

With that in mind, it’s more important than ever to make sure that your website is designed for mobile devices as well as more traditional devices. If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy …

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Unlocking the mystery of link research

The terms people use to search for what you offer are known as keywords. As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and implement a link to it on a webpage. Do not try to avoid no-follow links completely …

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How to diagnose forums related issues

Now, you don’t want to go crazy, but a few smart internal links with appropriate anchor text can get you very far. Another tip: Never link back to your homepage with the anchor text "Home". Instead, use the name of your site. At its core, SEO is about user …

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Emphasizing fast results by using rankings

That means the days of the Yellow Pages, door knockers and telemarketers are over. If your products or services are good and you have a solid marketing strategy, you will achieve both PageRank and customers. If, on the other hand, you do anything to piss Google off, you can forget …

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Make it sufficiently broad in terms of offsite SEO

As search engines improve, queries with detailed queries increasingly provide surprisingly helpful results. If that fails make your terms increasingly general till you get a good result. With all the searching your potential customers are doing, you can gain a great deal of information about exactly what they’re looking …

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Help potential customers make purchasing decisions

When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows naturally, more like a conversation you might have with someone. The most aged of marketing methods is word of mouth, such as …

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How to diagnose authority sites related issues

User experience improves with original content, quick page loading, pages that fulfill their promise and easy site navigation. Authority enhances a site’s longevity, and the quality of its backlinks plays a major role in this. If you are linking to good sites, and they are linking to you, then …

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How to survive your first encounter with SEM

Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to …

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Lets look at our approach to search engine spiders

Picking the right keywords to optimize for is very important. Usually, it’s a good idea to pick mid-tail keywords, including the local area you are focusing on. In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result …

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Questions to ask about SERPs

Each webpage should have a single focus keyword and be included 1-3 times naturally in the page content. Make sure it’s also included in your page title, meta description, and H1 text assuming it fits within the parameters. If it doesn’t fit well, work towards a more general …

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Tactics around onsite SEO

However, we’ve seen some of our clients rank very quickly without being a “brand” by traditional standards. With the evolution of digital marketing, the landscape of marketing and promotion has entirely changed. User signals are behavioral patterns of users which Google uses to establish the rankings of your website …

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Carve out time for concentrating on social media

Most SEO firms retain a staff of writers who are skilled at providing quality content which is also optimized for relevant keywords. Some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no authentic content. Depending on what visitors are …

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How to survive your first encounter with web portals

Google and its furry animals have done a good job at identifying thin content and penalizing sites that publish it. From news aggregation to data segmentation, many essential functions of the SEO brain-trust call for automation. When you are creating text, keep in mind that web users want to get …

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Invest in anchor text

The key is creating content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them information; but without data, this is impossible. Data can let brands know what their customers search for and what they want to see …

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Difficult things about organic links

Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes, which will present a challenge to brands and open up additional opportunities for developers with updated SEO knowledge and skills. Evolving user habits make responsive design essential from both an SEO and user …

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Lessons I learned about html

Great content and expert SEO practices implemented properly together will impress the search engine spiders that crawl your website looking for relevant and quality information. If you are using out of date SEO techniques, you might suffer in your rankings. As such you should keep up to date with the …

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Analyse your existing authority sites

This is a misleading line of logic. Don’t rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords, it’s very unlikely that they will share it with strangers. The best way to know what you’re …

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Follow a consistent cadence towards duplication

You can create a list of the best tools for increasing productivity, or a list of the best books covering productivity topics. The search engine wants to prevent that the amount of banners ads “above the fold” does not exceed a certain limit. Some of the tools I like using …

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Think like a human not a robot when it comes to metrics

Online marketing can have a great impact on the returns generated by your business. This is why it is important to make sure that your online marketing efforts are done in the best possible way. Like titles, search engines typically give headings a higher priority. Clear headings that describe the …

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Unlocking the mystery of ROI

Yep! Remember the last time you wanted to find a place to eat or solve a problem at home? Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be …

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Understanding canonical URLs

Digital marketing is not all about selling and purchasing of products and services. Use link baits to grab people’s attention. Provide users with free stuff, unique and valuable info or anything that will spark their interest. Ensure someone on the team (whether that person is in-house or with the …

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Find out more about citations

If possible, secure your site’s connections with HTTPS. Encrypting interactions between the user and your website is a good practice for communication on the web. Not all SEO efforts are obvious to the outside eye. What is user intent? In short it is the reason why someone is searching …

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Headings and site submissions

Don't forget that search/internet marketing is multi-faceted. Traditional Marketing 101 teachers would say to build a comprehensive plan for marketing. Don't just work the online factors, but create a sound strategy around offline marketing, using ideas like postcards, trade magazines ads, phone/sales work, word of mouth and additional …

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Provide explosive growth for your clients and you

Do not fear bots — they are your allies (most of the time). We’re not talking here about links you put on your own website, although those “internal links” are indeed important and often underutilized. Let’s focus on how to build backlinks other people use to point attention toward …

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