Things that make you love and hate domain authority

Keep a close eye on traffic and rankings; when those improve, Domain Authority should generally follow suit. When you link to a webpage, you’re proclaiming that you trust that content as a resource – so your brand is on the line. Paid links are another no-no, whether another site linking …

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How to diagnose ROI related issues

The Description Meta Tag is comprised of up to ~150 characters and is used as a Description for a Website in SERPs (Search Engine Result Pages) to provide a short description about the Website. Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy …

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The hidden agenda of content

Search engines place a lot of weight on the content of each web page. After all, it is this content that defines what a page is about, and the search engines do a detailed analysis of each web page they find during a crawl to help make that determination SEO …

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Top trends in plugins to watch

Think of the last time you wanted to purchase a product but knew next to nothing about it. What did you do? You likely used a search engine to look for online reviews or articles about the product. If the most helpful article was on a site that also sold …

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The latest trends in meta tags

Are the load times painfully lackadaisical on mobile due to large video assets and inadequate hosting packages? You’re going to run into things that are going to be unexpected and will get you in trouble with your clients or will give you a nice big dip in the wrong …

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Make a list of the problems you solve for ideal clients

To determine which results to show for a particular search query, search engines use proprietary algorithms to first find all pages that are organized by keywords relevant to the search query and then rank them based on relevance and popularity. Successive Google algorithm updates have seen the nature of SEO …

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The mysterious world of keyword stuffing

Keywords and phrases used in communications should involve thoughtful research from the outset. SEO is a long-term strategy, so it sometimes takes months before you start seeing results. SEO, once a highly specialized task relegated to the back rooms of a website development team, is now a mainstream marketing activity …

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Search engine health checks should look at link building

A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. Local directories are specific to both your location and niche. Being listed on them increases your chances of being discovered online. If you have not done …

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Content is one of the top two ranking factors on Googl

any time of year, for years on end, it sprouts needles that are green. Social signals aren’t an important part of the Google algorithm. But social shares on sites like Facebook, Twitter and Google+ may give you an indirect rankings boost. CSS files should be free from syntax errors …

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Myths and misconceptions about stickiness

Sometimes, webmasters do not use spammy tactics for generating content but their pages are still fall under the thin content category because they do not answer user’s queries, either because the content isn’t relevant, it is too short or because it doesn’t match what you promise on …

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A service that does what you're looking for

When they are indexing websites, the search engines’ bots scan every one of a site’s URLs and look for the starting points of the topics that are covered. They also browse the HTML code for metadata such as particular tags or markups, so that they can determine the relevance …

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Brushing up the basics

With that in mind, it’s more important than ever to make sure that your website is designed for mobile devices as well as more traditional devices. If you run a small business, gaining exposure and driving traffic to your website is probably a key part of your marketing strategy …

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How to survive your first encounter with SEM

Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. Relevance is a measure of how appropriate a given page is for a given query. In the early days of SEO, this ultimately boiled down to what keywords were used in a query, compared to …

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Difficult things about organic links

Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes, which will present a challenge to brands and open up additional opportunities for developers with updated SEO knowledge and skills. Evolving user habits make responsive design essential from both an SEO and user …

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Lessons I learned about html

Great content and expert SEO practices implemented properly together will impress the search engine spiders that crawl your website looking for relevant and quality information. If you are using out of date SEO techniques, you might suffer in your rankings. As such you should keep up to date with the …

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