Focus keywords and focus keyphrases

Search engines rank web pages based on their relevance to a given keyword query. In the early days of search engine technology, relevance was heavily influenced by the number of instances that the given keyword appeared on a web page. Thus, many content creators bombard a page’s body with …

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I bet you didn't know this about LSI

A work around so as to fix this phenomenon is to track what Google analytics calls the adjusted bounce rate. In order to track this “modified” bounce rate the only thing you have to do is to add one extra line of code to your website’s Google analytics tracking …

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New school SEO is more about traffic

Panda has ensured that publishing poor quality content to earn rankings simply isn't effective anymore. And Penguin ensures that traditional link building can be risky and dangerous to search engine visibility. Caffeine's Freshness update has obfuscated large swaths of keyword data used to measure SEO success. Defining a robust and …

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Create a search marketing strategy based on duplication

So, when a user enters certain keywords relating to a business, links to that website will be in a great location for the user to see! this is done in several forms. One of the best ways to learn about you and your market is to study your online competitors …

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Self-publishing Parasite SEO based purely on static pages

You hear a lot of hot air about content, why it’s important, why brands need to be producing it etc, but not a lot of context about measuring impact. These larger websites are typically eCommerce sites, or blogs which have been running for a long time. The purposeful use …

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Pay attention to conversion rates

By starting a blog — or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers. Social signals may not play a direct role in ranking your site. But social shares generate more eyeballs on your content. And the more …

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Reasons why you cannot fully understand html

SEO is here to serve not only you – a website owner, blogger, entrepreneur but most of all a user who, at the same time, is your potential visitor, follower, happy customer and dedicated brand advocate. To ensure that your brand doesn’t become the entirety of your marketing campaign, make …

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One element of your strategy should look at html

An SEO professional without analytics is a blind one; analytics are the key for measuring which tactics work and which do not. Many details are involved in good SEO, from the words on each page, the words used in Page Titles, H tags, internal links, alt tags, image file names …

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The infamy behind doorway sites

It’s necessary to understand what marketing activities relate to SEO. Adding endless pages of irrelevant content to your website won’t increase traffic. In fact, you’re actually erecting a STOP sign. The content that you publish needs to be relevant. Help people by providing valuable information. After all …

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The ultimate revelation of duplication

Ensure your website is crawlable with the site:yourdomain.com search. Note the number of results. Repeatedly building over-optimized, spammy backlinks overtime will lead to a penalty. As search engines evolve, they take an even more human approach to website analysis, making remarkable, valuable content the No. 1 SEO influencer …

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Reasons why you cannot fully understand content

If you have a real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to rank BEFORE jumping into SEO and building links. In a world of content marketing where it takes hours and …

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A do-it-yourself guide to SERPs

If you write about news, current events, or anything where dates make a significant difference in the content, taking out post dates may confuse or frustrate readers. If you focus on building links that send real visitors to your website, you will soon find out that it does not matter …

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Latest developments in meta tags

Choose your keywords carefully, and keep user intent as your primary goal. Ha!) I spend the majority of my time learning about Google’s search engine algorithm and duplicating my strategy to Bing and Yahoo for two very simple reasons: Most SEO’s (and dare i say internet marketers) fall …

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Provide explosive growth for your clients and you

Do not fear bots — they are your allies (most of the time). We’re not talking here about links you put on your own website, although those “internal links” are indeed important and often underutilized. Let’s focus on how to build backlinks other people use to point attention toward …

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