Latest developments in URLs

There are other perils to keyword stuffing than just being ignored by Google, however. A popular practice, and thought to be best for SEO, is to include your target keyword as close to the start of the page title as reasonably possible (so that it still makes sense). Link out …

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Latest developments in rankings

Search engines make a wide variety of data available that can provide detailed insight into the intent and motivation of potential customers. Head terms are broad and short, often revealing little about topic and intent. Anchor text can take a number of different forms from keyword related anchors, to branded …

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The more code and script pages contain, the slower they’ll load

Note that this doesn’t mean you should arbitrarily change your content around every month or two simply to have “fresh” material. A Meta Description tag should be a well written, straightforward sentence that contains your keywords and the major feature/function/benefit of your business and the page that …

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Create a search marketing strategy based on local search

When possible, you can string together a handful of narrowed topics into a series. Google will rank it – for a time. Customizing for the web browser is, in fact, a customization for a Google bot (when it comes to Google). Continuous targeted learning can help you gain skills for snatching …

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Make mobile search the main focus of your marketing tactics

Hacking in the classic sense involves exploiting vulnerabilities in a system or network. Google has made speed another factor that affects the visibility of your website. This is because speed affects the power of your webpage to keep the users interested. The most critical thing to automate is competitor research …

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Make web crawlers the focal point of your marketing efforts

One approach to avoiding thin content is to pay attention to page word count. So you may have found some content on your site that would quallify as thin or duplicated content. Not only are generic keyword lists the opposite of unique, engaging content, they will also hurt your business' …

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This story about text links will haunt you forever

When sites in your network pick up your announcement and link to your website, it increases your reputation and makes it more likely search engines will visit. There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to …

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Facts about comment spam that will make you think twice

For instance, the term "shopping cart" is closely related to the topic of ecommerce, and if you want the context of your content to be easily recognized by search engines, you should consider including some of those related terms. Adding your site to any web directory just to get a …

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One important aspect is inbound links

Properly optimizing your images can help you take advantage of using photos to generate empathy, increase trust, and improve a visitor’s experience without hampering load time which could affect your SEO ranking. Pagination maximises the SEO for blogs making it easier for engines to access content and increases the …

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Refresh your website to match your message

Pagerank retention is a myth – it’s not possible for your site to ‘leak’ link juice by having more external than internal links Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use the mobile friendly testing tool to test how well your pages work …

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Thinking about javascript makes everything OK

Still, as long as you focus on long-term relevance and value, you will manage to create content that is timeless and powerful. You need to understand what keyword your target market use in order to find you. Have a brainstorm between you and your colleagues and come up with a …

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The truth about site submissions

There’s never any reason to buy or pay for reviews. Google specifies three banners and therefore implemented a change in its algorithm to ensure that the important content of a page can be seen by Internet users “above the fold.” Some website operators design only the visible part for …

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Make it sufficiently broad in terms of offsite SEO

As search engines improve, queries with detailed queries increasingly provide surprisingly helpful results. If that fails make your terms increasingly general till you get a good result. With all the searching your potential customers are doing, you can gain a great deal of information about exactly what they’re looking …

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Lets look at our approach to search engine spiders

Picking the right keywords to optimize for is very important. Usually, it’s a good idea to pick mid-tail keywords, including the local area you are focusing on. In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result …

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Carve out time for concentrating on social media

Most SEO firms retain a staff of writers who are skilled at providing quality content which is also optimized for relevant keywords. Some webmasters attempt to improve their pages’ ranking and attract visitors by creating pages with many words but little or no authentic content. Depending on what visitors are …

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Understanding canonical URLs

Digital marketing is not all about selling and purchasing of products and services. Use link baits to grab people’s attention. Provide users with free stuff, unique and valuable info or anything that will spark their interest. Ensure someone on the team (whether that person is in-house or with the …

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