Black hat spammers turn to attack others

Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or sell. Targeted website traffic provides revenue and exposure like no other channel of marketing. Investing in SEO can have a much higher rate of return when …

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Hidden facts about LSI

This sort of exposure is invaluable and what’s more – it won’t even cost a single penny to list it there! The way to do this, is to implement an internet marketing method called SEO. In combination with the Keyword Focus, the internal linking with optimized reference texts is …

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One important aspect is social media

Bad content truly can do long-lasting damage to your website, brand and business. The story has it that Google Panda was released precisely to tackle the problem of thin content. Keywords and link building are no longer as impactful as they once were; now, it’s all about creating valuable …

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Everything you need to know about citations

One of the most common forms of negative SEO is the use of link farms to create a bunch of low-quality, spammy links that lead to a website. This is also a clear example of black hat professionals using Google’s guidelines to intentionally harm the website they build links …

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AMP designs will have a ton of leverage in the mobile SERPs

Basically a search engine searches the web using automated programs called web crawlers. The crawlers follow links from page to page, they then send a copy of each page back to the search engine, which then builds an index of the words on each page. The search engines try to …

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The reason everyone loves local search

We use search engine optimization to monitor the queries that drive traffic to a page, to improve the quality of the content on the page to better match those queries, and to modify or expand content (where appropriate) to match overlooked queries. In some cases, you may never get there …

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Remember that content make the web go round

Audit your site using tools such as Google’s PageSpeed Insights or Pingdom’s speed test to quickly compile a list of options to help give your site a little more zip. You may even need to review your hosting service if it’s holding you back… The right threshold …

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This story about organic links will haunt you forever

For example if you have a title in your content you should place a H1 tag around that title. Sharing short paragraphs, specifications and other content between product pages increases the likelihood that search engines will decrease their perception of a product page’s content quality and subsequently, ranking position …

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Reasons that people rely on link exchanges

Visual content has become very popular on the internet due to our own ability to process an image faster than any written text. This wins the first impression and it can be very powerful within the context of a page. It’s critical to understand as much as possible about …

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Help potential customers make purchasing decisions

When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows naturally, more like a conversation you might have with someone. The most aged of marketing methods is word of mouth, such as …

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Questions to ask about SERPs

Each webpage should have a single focus keyword and be included 1-3 times naturally in the page content. Make sure it’s also included in your page title, meta description, and H1 text assuming it fits within the parameters. If it doesn’t fit well, work towards a more general …

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