A do-it-yourself guide to forums

There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. When it comes to SEO, it …

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Avoidance of unnecessary subdomains

But, to become truly expert in SEO is to really understand a lot of various aspects. If you have covered the technical issues of a new website, you’ll have properly prepared your site for all the great content you’ll be adding. The URL parameter tools supply Google bots …

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Establish intuitive information architecture by considering splogs

Don't forget that search/internet marketing is multi-faceted. Traditional Marketing 101 teachers would say to build a comprehensive plan for marketing. Don't just work the online factors, but create a sound strategy around offline marketing, using ideas like postcards, trade magazines ads, phone/sales work, word of mouth and additional …

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Write a keyword-rich introduction about long tail search

Constantly posting fresh content will mean that a search engine has to index them; so it’s a great way to attract attention to your content. Always keep an eye on your competitors. Find out what keywords they optimize their websites for and monitor their rankings along with yours. Not …

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Can authority sites really make a difference?

Title tags and meta descriptions are important elements of your website’s content. The title tag and the meta description tags should include keywords relevant to the content of the web page they describe. This helps Search Engines understand what the page is about and index your web pages accordingly …

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Take a customer focused approach to inbound links

When developing a website, one must keep in the back of their mind how SEO is going to factor into everything. Do not use paid links because this is against some search engines' policy and could even result in penalties and in extreme cases get your website banned from that …

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Target Relevancy And Engagement Over Traffic

Classic search optimization and growth hacking differ in yet another way. It is a common problem for businesses to consider that writing for SEO purposes and writing to attract and retain an audience are two different things which can never be brought into alignment. Google has advanced algorithms to make …

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Update your domain authority on a regular basis

Links aren’t just for navigation; they are also a tool for guiding potential customers through the marketing funnel. Plan your Search Engine Marketing campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the …

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The secret behind nofollow links

They simply didn’t expect it would become significant. Creating descriptive categories and filenames for the documents on your website can not only help you keep your site better organized, but it could also lead to better crawling of your documents by search engines. Also, it can create easier, "friendlier …

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Be clear, truthful and accurate when it comes to sitemaps

The trick here is simple because you get satisfied users to your funnel when the right content strategy meets the best user’s experience. After crawling your site and collecting every bit of information possible, search engines index and organize their findings in databases (think of these as massive file …

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You Can't Have Search Without Social

That’s why it’s called “evergreen.” Like pine trees retaining their leaves throughout the year, evergreen content remains valuable to readers. Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it …

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Unlocking the mystery of scraping

Google’s PageRank algorithm in 1998 was a big step forward in automatically cataloging and ranking websites. Unlike links on your website, which should generally lead to further information and verifiable content on other pages, the links you build outside of your website are designed to bring net surfers to …

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So what gives?

Thankfully, there are a range of real, actionable steps that you can take today in order to optimise your site for the future of search engines. Let’s say that you run a goat farm in Detroit. Use social media networks to promote other people’s content as well as …

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How to diagnose forums related issues

Now, you don’t want to go crazy, but a few smart internal links with appropriate anchor text can get you very far. Another tip: Never link back to your homepage with the anchor text "Home". Instead, use the name of your site. At its core, SEO is about user …

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Invest in anchor text

The key is creating content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them information; but without data, this is impossible. Data can let brands know what their customers search for and what they want to see …

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Analyse your existing authority sites

This is a misleading line of logic. Don’t rely on the tips you read from unknown sources. If somebody discovers the secret to rank first on Google for competitive keywords, it’s very unlikely that they will share it with strangers. The best way to know what you’re …

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Follow a consistent cadence towards duplication

You can create a list of the best tools for increasing productivity, or a list of the best books covering productivity topics. The search engine wants to prevent that the amount of banners ads “above the fold” does not exceed a certain limit. Some of the tools I like using …

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