A few words on plugins

In extreme cases, such as sites which deliberately create thousands of similar pages designed to cast as wide a net as possible in terms of keyword targets, Google have applied manual penalties. The main reason to disavow links is to protect the site from "bad" links that are harming the …

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Education is the best legacy when it comes to backlinks

However, we’ve seen some of our clients rank very quickly without being a “brand” by traditional standards. It’s because that search bar is powered by Bing. To get explosive traffic gains, you need to promote your website by acquiring links and mentions on relevant industry websites. There is …

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I urge you to think about quality

URLs generally only need to include letters, digits, slashes and hyphens. Google is also now looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for …

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Make sure your website is indexed in search engines

Search-based competitive audits uncover the competitive landscape within the search results for a defined set of high-value topics. This ensures that any users — or search engines — trying to navigate won't get a 404 response code. No-follow links are approximately the standard, yet there are modes and spaces to obtain a …

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Branded Search and the Importance of Title Tags

All sites have a home or "root" page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, you should think about how visitors will go from a general page (your root …

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Emphasizing fast results by using googlebot crawlers

Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion." When a person searches for something in a search engine, they are looking for specific information, and if your website is the most visible and relevant result to their needs, they will …

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Try to target a hungry crowd by paying attention to blogs

Brands and businesses need to consider the big picture; step back from the individual pieces and focus on the whole. Fortunately for me, I’ve had a few top-notch mentors over the years and their benefits cannot be disputed. The latest Panda update has much the same purpose as the …

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Visitors and Conversions

Google found that over 50% of all searches are emanating from mobile phones. This means that you cannot ignore making your site mobile friendly. From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate text is another low-quality indicator. Doing so will dramatically bias outcomes in …

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Get Product Reviews Using Influencer Platforms

While our main focus is to boost search rankings we also take steps to ensure the highest quality user experience on your site. Prioritize keywords and phrases, plurals, singulars and misspellings. Is it fun? Many people still think that having a high volume of crawlable and indexable pages is always …

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301s and 302s: what is best for PageRank and ranking signals

For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. Online marketing can have a great impact on the returns generated by your business. This is why it is important to make sure that your online marketing efforts are done in …

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SEO Errors and How to Remedy Them

Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and …

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Unlocking the mystery of link research

The terms people use to search for what you offer are known as keywords. As an owner or stakeholder in a website, you must take the time to discover content, evaluate that content, and implement a link to it on a webpage. Do not try to avoid no-follow links completely …

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