I bet you didn't know this about sitemaps

Negative SEO techniques pop up in a variety of unseemly forms. Some are mild and develop over time, while others are immediately noticeable. Technical SEO is the practice of ensuring that all potential pitfalls and opportunities involving the technology or structure of your website are being addressed. We care about …

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Think like a human not a robot when it comes to scraping

There are several main types of search behaviour when it comes to online retail, and you need to make sure that you are appealing to at least one of them with every piece of content you create: Whilst it is absolutely essential that you understand your audience and their search …

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Carve out time for concentrating on analytics

The SEO’s job often includes needing to make mathematics seem intuitive to their less technical counterparts. This is why marketers need to take steps to avoid it: if a search engine determines your content as thin it will limit your rankings just as much as a site that spams …

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Things you most likely didn't know about scraping

It is not entirely true though. Every website has a robots.txt; this gives robots/crawlers/spiders a bunch of rules to follow, such as where they can/can’t crawl, and the pages they can/can’t index. You can check whether a URL is blocked by robots.txt …

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Latest developments in webmaster tools

By adding modifiers like “best”, “guide” or including the current year, you can increase the rankings of your page. Remember, there is no such thing as a one-size-fits-all solution when it comes to optimization strategies. For the most part, you’ll be relying on trial and error to pinpoint what …

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Move inline scripts and styles into separate files

A natural link profile has variety. The links come from different domains and links will have different strengths. Most content marketers are great a clogging up our Twitter feeds and inboxes, but it takes a special SEO Agency to offer advice that you can act on today. If possible, secure …

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The mysterious world of metrics

To get you started on your SEO strategy development, here is a little background to understand how search engines, such as Google, use metrics to rank organic search website placements. SEO is important whether you’re a seasoned ecommerce veteran or just starting to sell online. Optimizing your site will …

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Concentrate on actionable keyword density

Yes, I said six months. Will your SEO consultant be changing the strategies every time that search engines introduce new components to search algorithms? There’s an art to properly optimizing a website with keywords. There’s also no syllabus, there’s no Google training, there’s no Google certification …

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Take care when dealing with link exchanges

It is very important that you are careful about the various Google search engine guidelines on creating content. This sort of content stays fresh as new people come looking for information. PageSpeed Insights is a powerful tool to analyze the performance of your mobile site. It’s easy to use …

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Follow a consistent cadence towards reporting

How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs. You don’t merely want people to see your website. You want them to visit it, spend time on it and take the desired actions on it …

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Reasons why marketers love hits

Trends come and go, but money makes traffic happen the fastest. Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play …

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How you will benefit from local search

If you are a local business, register with trusted local directories. By submitting your company to business directories (especially the free directories) you cannot expect to be flooded with high quality traffic and transform your website into a high-converting lead generation machine. What you should be expecting though, is getting …

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Think like a human not a robot when it comes to metrics

Online marketing can have a great impact on the returns generated by your business. This is why it is important to make sure that your online marketing efforts are done in the best possible way. Like titles, search engines typically give headings a higher priority. Clear headings that describe the …

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Headings and site submissions

Don't forget that search/internet marketing is multi-faceted. Traditional Marketing 101 teachers would say to build a comprehensive plan for marketing. Don't just work the online factors, but create a sound strategy around offline marketing, using ideas like postcards, trade magazines ads, phone/sales work, word of mouth and additional …

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