Links are about so much more than Search Engine Optimisation

Content is one of, if not, the single most important asset in the world of SEO. The modern way to handle Google inclusion is through the use of sitemaps and a wellstructured site. Another quick and easy strategy for hunting down long tail keywords again starts by searching one of …

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Create content about metrics

When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows naturally, more like a conversation you might have with someone. These tools can provide information about duplicated content whether it is on …

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Get traffic, get conversions

Perhaps the hacking in this case means parting from traditional marketing realms and roles. Search Engine Optimisation (SEO) is a beneficial tool for businesses looking to market their products and services. SEO trends have been consistently changing over the years and have been resulting in more exposure for businesses. Competitor …

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I urge you to think about hits

What it boils down to is that the exact strategy you’re using for on-page SEO -- creating relevant, high-qulity content for a human audience -- should also help take care of your off-page SEO. It’s the classic two birds/one stone scenario. You can increase your search rankings and earn …

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Lessons I learned about content

It’s also recommended to disallow search bots from crawling internal search result pages within the /robots.txt file once all of your internal search result pages are removed from the index or before any of the pages do get indexed. Buyer personas are semi-fictional, generalized representations of your ideal …

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Can splogs really make a difference?

Whether you’ve just spent thousands of dollars on a custom website build or you’re using an off-the-shelf stock website theme, you’ll ultimately have to address the elephant in the room. Your elephant, my friend, is writing website content. SEO requires so much content because it wants to …

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Aligning your goals in relation to rankings

Implementing an effective SEO strategy is not straightforward or easy though, especially with all of the recent updates to Google’s SEO ranking algorithm. Sitemaps help Google understand your site. Anything that helps Google do its job will give you a boost, and these are no different. Content marketing has …

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Search engine health checks should look at page impressions

There is a very thin line between reasonable duplicate content and thin content. Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. Backlinks are arguably the most important single component of an online marketing …

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A few words on bread crumbs

An authority on a topic can speak at length about it. Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. Amazon search and YouTube & Video search need to be taken into account, as …

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To get fast rankings, you need reporting

Other words, like similarly, nevertheless and however can also work to give a clear signal to your readers and let them know where a good starting point for absorbing information can be. While an SEO practitioner doesn’t necessarily have to directly manage all of the previously mentioned practice areas …

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Keywords vs. Topics vs. Relationships

For most websites, this change was highly beneficial because they no longer had to compete with spammy and low quality websites. Links and more commonly known as backlinks to all SEO marketers are the soul of the Internet when it comes to forming a successful digital campaign. If there is …

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How to Use Keywords the Right Way

Many bloggers who have only recently started a blog or a website often struggle to understand what the term “backlink” means. Real SEO is all about helping Google understand the content of your website. It’s about steering, guiding and assisting Google. Not manipulating it. However, a significant portion of …

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Can a techie truly understand html

Search engine optimisation (seo) when applied correctly and to it's ultimate, makes each web page highly significant to each search engine via algorithms (the mathematical means by which the search engines look for key words and phrases on web pages that have been previously cached). Body Keywords – Body keywords are …

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All the world is a text block to a Googlebot

Optimizing images to rank well in search is a must for an increasingly visual web: a good logo or some eye-catching graphics can be as effective at attracting visitors to your website as your written content. Although SEO is not a cure-all for businesses, it can fit into a company …

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How to survive your first encounter with web portals

Google and its furry animals have done a good job at identifying thin content and penalizing sites that publish it. From news aggregation to data segmentation, many essential functions of the SEO brain-trust call for automation. When you are creating text, keep in mind that web users want to get …

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Unlocking the mystery of ROI

Yep! Remember the last time you wanted to find a place to eat or solve a problem at home? Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be …

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